About the CEO Echo
.companion specializes in digital evaluation and organization of communication and marketing. We continuously analyze and interpret the digital media response to all DAX and MDAX CEOs. We use the market-leading media monitoring tool Meltwater. All publicly accessible digital media content is searched globally, in English and German, social and web, private and editorial (before the paywall).
The data is analyzed and interpreted by an in-house key figure bot, which processes the data on a monthly basis and generates this text fully automatically. The key figure bot also generates individual evaluations on request.
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CEO echo in February 2021: 14% more mentions of DAX and MDAX managers
In February, the .companion metrics bot found 14% more CEO mentions than on average in recent months. A total of 69% of the CEO echo was generated by editorial online content, while social media accounted for 31%. Overall, the content of the CEO Echo activated its readers 68% less in February than previously.
61% of mentions of all DAX/MDAX CEOs were in the context of financial news. In contrast, 39% had a content context that was better suited to setting topics and influencing reputation. Overall, the digital media response to the top employees had a rather average coloration, with a similar amount of positive and negative tonality.
Footprint: Herbert Diess (Volkswagen) dominates 17% of the total CEO echo
What share does a DAX/MDAX CEO have in the overall CEO echo, whether voluntary or involuntary? The CEO footprint answers this question.
In February, Herbert Diess (Volkswagen) received the most media attention. He had a share of voice of 17% and thus the largest footprint of all board members. In second and third place this month were Ola Källenius (Daimler AG) with 10% and Manfred Knof (Commerzbank) with 7% of all mentions. 77% of Diess' echo did not take place in a financial context and was therefore more suitable than average for setting topics and content. 31% of the Volkswagen CEO's echo came from editorial media and 69% from social media. Content that mentioned Diess generated 10 interactions per mention. This corresponds to strong reader activation (12th place of all CEOs). Overall, the content mentions of Herbert Diess showed a rather average coloration with a tonality that was more often negative than positive. A corresponding image effect can be assumed.
Communication Excellence: Springer sets the best content in editorial offices with Dr. Mathias Döpfner
Good media work aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our KPI bot shows which DAX/MDAX companies achieve this with the Communication Excellence ranking.
Dr. Mathias Döpfner (Springer) was in first place last month. Before the paywall, 54% of his digital echo had a content context beyond business figures. His content showed 133 interactions per mention, which corresponds to very strong reader activation. In addition, the texts had a strong tonality with significantly more negative than positive coloring. As a result, the response to Springer's boss scored 3.2 points. Tim Höttges (Telekom) followed in second and third place with 1.5 points and Frank Appel (DPDHL) with 1.5 points.
Social excellence: Frank Appel (DPDHL) with the best social media response
"Social" is not an end in itself. However, if you want to make an impact with opinion leaders outside of editorial offices (influencers) or with consumers and digital elites who are not easily reached by the mass media, you need to be mentioned as frequently and effectively as possible on social media. The Social Excellence Index answers whether this is successful. Our key figure bot interprets the proportion of mentions in social media, the strength of reader activation and their emotional coloring.
In February, Frank Appel (DPDHL) took first place in the ranking with 3.0 points. Frank App el's response was 44% "social", his reader activation was very strong with 19 reactions to a mention; the emotional coloring of his mentions was 12% positive. This put him well ahead of second-placed Tim Höttges (Telekom) with 1.6 points and Christian Klein (SAP) in third place with 1.3 points.
Responsibility Excellence: Steve Angel (Linde plc) with best response on social responsibility
The .companion KPI bot also determines whether DAX/MDAX CEOs appear in the digital media echo as executives in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. The KPI bot only interprets the mentions that took place in this topic context.
Last month, Steve Angel (Linde plc) took first place in the responsibility ranking. 51% of the Linde plc CEO's responses related to social responsibility topics. Here his reader activation was 5, which corresponds to a rather average level of interaction. The tonality was very strong, with significantly more positive than negative sentiment. Overall, Angel's Responsibility Index scored 3.0 points. Dr. Mathias Döpfner (Springer) followed in second place with 2.1 points and Werner Baumann (Bayer) in third place with 2.1 points.
Investor Excellence: Steve Angel (Linde plc) with best financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting the tone in terms of content, but are crucial for building investor confidence. In this environment, the KPI bot determines which CEOs were mentioned how well and forms an index for investor communication.
In February, the .companion metrics bot identified Linde plc as the top communicator for investors: CEO Steve Angel achieved the best score of 4.0. 96% of his mentions related to the financial environment. That is 1.4 times as many as the average. His reader activation was very strong at 14.2. The tonality was very strong, with significantly more positive than negative sentiment. He is followed in second and third place by Nikolai Setzer (Continental) with 2.5 and Christian Sewing (Deutsche Bank) with 2.2 points.