Case study: how Apple organizes innovation and speed

In the Harvard Business Review can be found a very interesting and stimulating case study on Apple's organization.

Here's our summary:

And here is the link to the article. #transformation.

If you're wondering what this kind of leadership looks like in practice, you can also look to BioNtech.

From an interview by Matthias Döpfner with the founders(today in the WELT):

"Döpfner: You didn't have to ask any committees, but were able to decide on your own?
Şahin: It's not a lonely decision. But we were sure that we could convince our colleagues and the Supervisory Board.
Döpfner: Was everyone immediately convinced, or were there skeptics?
Şahin: We talked about it objectively. Of course, there are different levels of conviction, for example that someone agrees but is not yet convinced. With us, it's like this: Basically, all of our colleagues know that we don't change our minds after two weeks when we make a decision. If we are committed to something in terms of content, then it has to have a sound basis. Accordingly, it wasn't difficult to get approval and get started right away."

That's what it's all about, "If we're going to make a substantive case for something, it has to have a hand and a foot."