CEO echo (DAX & MDAX) for February 2024

CEO Echo companion

Key figure bot: The CEO echo in February 2024

Fully automatic public evaluation.


CEO echo in February 2024: 89% more mentions of DAX and MDAX managers

Last month, the .companion metrics bot found 89% more CEO mentions than the average of the previous months. Overall, 66% of the CEO echo was generated by editorial online content, while social media accounted for 34%. Overall, the content of the CEO Echo activated its readers 29% more in February than previously.
54% of mentions of all DAX/MDAX CEOs were in the context of financial news. In contrast, 46% had a content context that was better suited to setting topics and influencing reputation. Overall, the digital media response to the top employees had a strong coloration, with a similar amount of positive and negative tonality.

Footprint: Gunnar Groebler, Salzgitter CEO, dominates with 12% of the total CEO echo

How much does a DAX/MDAX CEO contribute to the overall CEO echo, whether voluntarily or involuntarily? The CEO footprint answers this question.
Salzgitter received the most media attention in February. It had a share of voice of 12.1% and thus the largest footprint of all Executive Board members. Oliver Blume (Volkswagen) followed in second and third place this month with 12.1% and Murray Auchincloss (BP) with 11.0% share of all mentions. 97% of Groebler's echo did not take place in a financial context and was therefore more suitable than average for setting topics and content. 4% of the Salzgitter CEO's echo came from editorial media and 96% from social media. Content that mentioned Groebler generated 5 interactions per mention. This corresponds to a rather average reader activation (5th place of all CEOs). Overall, the content mentions of Gunnar Groebler showed a very weak coloration with a tonality that was as positive as it was negative. A corresponding image effect can be assumed.

Communication Excellence: Continental sets the best content in editorial offices with Nikolai Setzer

Good media work aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our KPI bot shows which DAX/MDAX companies achieve this with the ranking list for Communication Excellence.
Nikolai Setzer (Continental) was in first place in February. Before the paywall, 100% of his digital echo had a content context beyond business figures. His content showed 76 interactions per mention, which corresponds to very strong reader activation. In addition, the texts had a very strong tonality with more negative than positive colorations. As a result, the response to the head of Continental scored 3.8 points. Arne Freundt (Puma) followed in second and third place with 1.6 points and Belen Garijo (Merck) with 1.5 points.

Social excellence: Belen Garijo (Merck) with the best social media response

"Social" is not an end in itself. But if you want to make an impact with opinion leaders outside of editorial offices (influencers) or with consumers and digital elites who are not easily reached by the mass media, you need to be mentioned as frequently and effectively as possible on social media. The Social Excellence Index answers whether this is successful. Our key figure bot interprets the proportion of mentions in social media, the strength of reader activation and their emotional coloring.
Last month, Belen Garijo (Merck ) took first place in the ranking with 2.1 points. Garijo 's response was 70% "social", his reader activation was weak with 2 reactions to a mention; the sentiment of his mentions was 57% positive. It was therefore ahead of the runner-up Bjørn Gulden (Adidas) with 2.0 points and Oliver Blume (Volkswagen) in third place with 1.0 points.

Responsibility Excellence: Nikolai Setzer (Continental) with the best response on social responsibility

The .companion KPI bot also determines whether DAX/MDAX CEOs appear in the digital media echo as executives in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. The key figure bot only interprets the mentions that took place in this topic context.
In February, Nikolai Setzer (Continental) took first place in the responsibility ranking. The Continental CEO received 24% of mentions relating to social responsibility. His reading frequency here was 315, which corresponds to a very high level of interaction. The tonality was strong, with more negative than positive sentiments.

In total, Nikolai Setzer's Responsibility Index scored 6.9 points. Oliver Bäte (Allianz) followed in second place with 2.1 points and Sanjiv Lamba (Linde ) in third place with 1.8 points.

Investor Excellence: Oliver Bäte (Allianz) with best financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting the tone in terms of content, but are crucial for building investor confidence. In this environment, the key figure bot determines which CEOs were mentioned how well and forms an index for investor communication.
In February, the .companion metrics bot identified Allianz as the top communicator for investors: CEO Oliver Bäte achieved the best score of 2.2. 381% of his mentions related to the financial environment. That is 4.4 times as many as the average. His reader activation was very weak, at 0. The tonality was very strong, with more positive than negative sentiment. He is followed in second and third place by Christian Klein (SAP) with 2.2 and Christian Sewing (Deutsche Bank) with 2.1 points.

Source and method information:
Measurements are taken globally, with the help of the market-leading monitoring tool Meltwater. All content in German and English that is publicly accessible on websites, in forums and in social media is analyzed worldwide. The text and content of the CEO echo are generated fully automatically by the companion metrics bot.
Excellence Forum ranks the media visibility of CEOs in five categories:
(1) Digital Footprint shows the share of mentions of a CEO in the total mentions of all CEOs.
To calculate the excellence rankings, an index value is calculated for each CEO in each excellence category based on his or her performance in three equally weighted areas:
(a) the proportion of own mentions in the Excellence category
b) the proportion of positive mentions
c) the number of engagements to mentions in the category
(2) Investor Excellence refers to mentions in the context of business and financial content.
(3) Communication Excellence includes all mentions not assigned to Investor Excellence. They open up potential for further agenda setting.
(4) Responsibility Excellence is calculated additionally and is based on mentions in the area of CSR and sustainability.
(5) Social Excellence refers to the performance of mentions in social media (Twitter, forums, blogs, comments).