Key figure bot: The CEO echo in January 2024
Fully automatic public evaluation.
CEO echo in January 2024: 14% more mentions of DAX and MDAX managers
Last month, the .companion metrics bot found 14% more CEO mentions than on average in recent months. A total of 78% of the CEO echo was generated by online editorial content, while social media accounted for 22%. Overall, the content of the CEO Echo activated its readers 32% less in January than previously.
47% of mentions of all DAX/MDAX CEOs were in the context of financial news. In contrast, 53% had a content context that was better suited to setting topics and influencing reputation. Overall, the digital media response to the top employees had a strong coloration, with a similar amount of positive and negative tonality.
Footprint: Murray Auchincloss, BP CEO, dominates with 13% of total CEO echo
How much does a DAX/MDAX CEO contribute to the overall CEO echo, whether voluntarily or involuntarily? The CEO footprint answers this question.
BP received the most media attention in January. It had a share of voice of 13.1% and thus the largest footprint of all CEOs. In second and third place this month were Roland Busch (Siemens) with 11.7% and Guillaume Faury (Airbus SE) with 10.7% of all mentions. Also 52% of the echo was not in a financial context and was therefore more suitable than average for setting topics and content. 81% of the BP CEO's echo came from editorial media and 19% from social media. Content that also mentionedincloss generated 1 interaction per mention. This corresponds to a very weak reader activation (28th place of all CEOs). Overall, the content mentions of Murray Auchincloss showed a strong coloration with a tonality that was as positive as it was negative. A corresponding image effect can be assumed.
Communication Excellence: Linde sets the best content in editorial offices with Sanjiv Lamba
Good media work aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our KPI bot shows which DAX/MDAX companies achieve this with the ranking list for Communication Excellence.
Sanjiv Lamba (Linde) was in first place in January. Before the paywall, 58% of his digital echo had a content context beyond business figures. His content showed 0 interactions per mention, which corresponds to very weak reader activation. In addition, the texts had a very strong tonality with significantly more positive than negative coloring. As a result, the response to Linde 's boss scored 1.8 points. Steffen Greubel (Metro Group) followed in second and third place in the Communication Excellence category with 1.7 points and Oliver Blume (Volkswagen) with 1.5 points.
Social excellence: Vita Niklas Östberg (Delivery Hero) with the best social media response
"Social" is not an end in itself. But if you want to make an impact with opinion leaders outside of editorial offices (influencers) or with consumers and digital elites who are not easily reached by the mass media, you need to be mentioned as frequently and effectively as possible on social media. The Social Excellence Index answers whether this is successful. Our key figure bot interprets the proportion of mentions in social media, the strength of reader activation and their emotional coloring.
Last month, Vita Niklas Östberg (Delivery Hero ) took first place in the ranking with 2.9 points. Niklas Östberg 's response was 64% "social", his reader activation was rather average with 4 reactions to a mention; the sentiment of his mentions was 100% positive. This put him ahead of runner-up Timotheus Höttges (Deutsche Telekom) with 1.8 points and Oliver Blume (Volkswagen ) in third place with 1.4 points.
Responsibility Excellence: Markus Krebber (RWE) with the best response on social responsibility
The .companion KPI bot also determines whether DAX/MDAX CEOs appear in the digital media echo as executives in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. The key figure bot only interprets the mentions that took place in this topic context.
In January, Markus Krebber (RWE) took first place in the responsibility ranking. 23% of the RWE CEO's mentions related to social responsibility topics. His reading frequency here was 1, which corresponds to a low level of interaction. The tonality was very strong, with more positive than negative sentiments. Overall, Markus Krebber's Responsibility Index scored 2.2 points. Leonhard Birnbaum (E.ON) followed in second place with 2.0 points and Vincent Warnery (Beiersdorf) in third place with 1.3 points.
Investor Excellence: Vita Niklas Östberg (Delivery Hero) with best financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting the tone in terms of content, but are crucial for building investor confidence. In this environment, the key figure bot determines which CEOs were mentioned how well and forms an index for investor communication.
In January, the .companion metrics bot identified Delivery Hero as the top communicator for investors: CEO Vita Niklas Östberg achieved the best score of 3.0. 109% of his mentions related to the financial environment. That is 38.7 times as many as the average. His reader activation was strong, at 4. The tonality was very strong, with significantly more positive than negative sentiment. He was followed in second and third place by Matthias Zachert (Lanxess) with 2.8 and Manfred Knof (Commerzbank) with 2.3 points.
Source and method information:
Measurements are taken globally, with the help of the market-leading monitoring tool Meltwater. All content in German and English that is publicly accessible on websites, in forums and in social media is analyzed worldwide. The text and content of the CEO echo are generated fully automatically by the companion metrics bot.
Excellence Forum ranks the media visibility of CEOs in five categories:
(1) Digital Footprint shows the share of mentions of a CEO in the total mentions of all CEOs.
To calculate the excellence rankings, an index value is calculated for each CEO in each excellence category based on his or her performance in three equally weighted areas:
(a) the proportion of own mentions in the Excellence category
b) the proportion of positive mentions
c) the number of engagements to mentions in the category
(2) Investor Excellence refers to mentions in the context of business and financial content.
(3) Communication Excellence includes all mentions not assigned to Investor Excellence. They open up potential for further agenda setting.
(4) Responsibility Excellence is calculated additionally and is based on mentions in the area of CSR and sustainability.
(5) Social Excellence refers to the performance of mentions in social media (Twitter, forums, blogs, comments).