Key figure bot: The CEO echo in April 2020 - automatically interpreted

CEO Echo companion

About the CEO Echo

.companion specializes in digital evaluation and organization of communication and marketing. We continuously examine and interpret the digital media response to all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Talkwalker. All publicly accessible digital media content is searched globally, in English and German, social and web, private and editorial (before the paywall). Analysis and interpretation of the data is handled by an in-house key figure bot, which processes the data monthly and generates this text fully automatically. The key figure bot also generates individual evaluations on request.

Order your individual evaluation here!CEO echo in April 2020: 5% fewer mentions of DAX and MDAX managers

Last month, the .companion metrics bot found 5% fewer CEO mentions than the average for recent months. Overall, 68% of CEO Echo was generated by online editorial content, while social media accounted for 32%. Overall, CEO Echo content activated its readers 77% more often in April than previously.

55% of the mentions of all DAX/MDAX CEOs took place in the context of financial news. In contrast, 45% had a content context that is more suitable for setting topics and influencing reputations. Overall, the digital media response to the top appointees had a rather average coloring, with a similar amount of positive and negative tonality.

Footprint: Herbert Diess (Volkswagen) dominates 19% of total CEO echo

What share of the total CEO footprint does a DAX/MDAX CEO have, whether voluntarily or involuntarily? The CEO footprint answers this question.

In April, Herbert Diess (Volkswagen) received the most media attention. He had a share of voice of 19% and thus the largest footprint of all board members. In second and third place this month were Carsten Spohr (Lufthansa) with 17% and Jennifer Morgan (SAP) with 8% share of all mentions. This echo took place to 47% not in the financial context and was thus suitable on average for setting topics and content. 40% of the Volkswagen CEO's echo came from editorial media, 60% from social media. Content that mentioned Diess generated 7 interactions per mention. This corresponds to a rather average reader activation (22nd place among all CEOs). In total, the content mentions of Herbert Diess showed a rather average coloring with a tonality that was clearly more often negative than positive. A corresponding image effect can be assumed.

Communication Excellence: Fraport sets content best in editorial departments with Stefan Schulte

Good media relations aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our key performance indicator bot shows which DAX/MDAX companies succeed in this with the Communication Excellence ranking.

Stefan Schulte (Fraport) was ranked first in April. Before the paywall, 47% of his digital echo had a content context beyond business figures. His content showed 64 interactions per mention, which corresponds to a very strong reader activation. In addition, the texts had a weak tonality with significantly more negative than positive colorations. As a result, the response to Fraport's boss scored 2.6 points. Tim Höttges (Telekom) follows in second and third place in Communication Excellence with 2.0 points and Klaus Rosenfeld (Schaeffler) with 1.8 points.

Social Excellence: Elmar Degenhart (Continental) with the best social media echo

"Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial departments (influencers) or on consumers and digital elites who are not easily reached by the mass media, you have to be mentioned as frequently and as effectively as possible in social media. The Social Excellence Index answers whether this is successful. Our metrics bot interprets the proportion of mentions in social media, the strength of reader activation, and their emotional color.

Last month, Elmar Degenhart (Continental) leads the rankings with 2.8 points. Degenhart 's response was 33% "social", his reader activation very strong with 22 reactions to one mention; the sentiment of his mentions was 5% positive. He was thus ahead of runner-up Stephan Sturm (Fresenius) with 2.6 points and Herbert Diess (Volkswagen) in third place with 1.3 points.

Responsibility Excellence: Hans van Bylen (Henkel) with best response on social responsibility

The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e., in the context of social responsibility or climate and environmental protection, for example. Our Responsibility Index shows how well this has been achieved. For it, the KPI bot interprets only the mentions that took place in this topic context.

In April, Hans van Bylen (Henkel) was ranked number 1 in the Responsibility ranking. The Henkel CEO's response was 17% related to social responsibility topics. Here, his reader activation was 0.0, which corresponds to a very weak interaction level. Tonality was very strong, with significantly more positive sentiment than negative. Overall, Bylen's Responsibility Index thus scored 3.7 points. Stefan Schulte (Fraport) followed in second place with 2.8 points, and Dr. Heinz Jörg Fuhrmann (Salzgitter) in third place with 1.5 points.

Investor Excellence: Stephan Sturm (Fresenius) with best financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting content-related accents, but are crucial for building investor confidence.
In this environment, the KPI bot determines which CEOs were mentioned and how well, and forms an index for investor communication.

As the top communicator for investors, the .companion metrics bot determined Fresenius in April: CEO Stephan Sturm scored the best with 4.8. 78% of his mentions were related to the financial environment, which is 1.3 times the average. His reader activation was weak, at 0.9, and the tone was strong, with significantly more positive sentiment than negative. He is followed in second and third place by Kasper Rorsted (adidas) with 2.1 and Rolf Buch (Vonovia) with 1.9 points.