TLDR: A remarkable speech from P&G's chief brand officer. Not the usual inconsequential lament about the untenable state of affairs in the world of digital advertising. Instead, an advertiser speaks of his own complicity in the "digital junk" - and draws all the conclusions he can on his own. One year time to all suppliers to meet 4 demands. "Comply or Die".
Ad Fraud's grandiose future in one picture
TLDR: A picture from Hewlett Packard says it all about the future of "ad fraud" - it's terrific! Organized fraud with pretend advertising reach is as profitable as drug and arms trafficking, but only as risky as credit card fraud.
Content marketing currency: "Very helpful, like a contrast agent"
TLDR: W&V reports on our "work" on a currency for content marketing. Yes, indeed, it exists, the currency is called Content.ONE and it makes communication across all channels comparable. But no, we're not working on it, it's already ready. As of 2017, every company can have every campaign evaluated according to the new standard.
Communication at war - 35% bots on Twitter in US, 20% in EU?
TLDR: For the Web Excellence Forum, .companion examined 2 samples on the resonance on Twitter. The results probably surprise only a few experts, but for social media priests they mean real #new territory. Robots have a significant influence on media resonance. The seemingly objective performance indicators are also massively manipulated here. Welcome to the matrix.
Content marketing internally - everything will be fine!
TLDR: Internally, content marketing is about more difficult things than "content", "relevance" and "storytelling". Organization, leadership and management, for example. A drama in 4 acts.