The KION Group is changing rapidly and successfully. A mechanical engineering company is evolving into a global intralogistics group for fully automated and CO2-neutral warehouses. Sensor technology and robotics, big data and service clouds determine the direction for customers and employees. Communication plays a decisive role in this process. How can and should it make this radical change visible, drive it forward and steer it in the desired direction - both internally and externally? And who needs to be involved?