CEO echo (DAX & MDAX) for April 2024

CEO Echo companion

Key figure bot: The CEO echo in April 2024

Fully automatic public evaluation.

CEO echo in April 2024: 3% more mentions of DAX and MDAX managers

Last month, the .companion metrics bot found 3% more CEO mentions than on average in recent months. A total of 72% of the CEO echo was generated by online editorial content, with social media accounting for 28%. Overall, the content of the CEO Echo activated its readers 25% more in April than previously.
44% of mentions of all DAX/MDAX CEOs were in the context of financial news. In contrast, 56% had a content context that was better suited to setting topics and influencing reputation. Overall, the digital media response to the top employees had a strong coloration, with a similar amount of positive and negative tonality.

Footprint: Markus Krebber, RWE CEO, dominates with 12% of the total CEO echo

How much does a DAX/MDAX CEO contribute to the overall CEO echo, whether voluntarily or involuntarily? The CEO footprint answers this question.
In April, RWE received the most media attention. It had a share of voice of 12.3% and thus the largest footprint of all Executive Board members. Oliver Blume (Volkswagen) followed in second and third place this month with 11.6% and Christian Klein (SAP) with 8.5% of all mentions. 94% of Krebber's echo did not take place in a financial context and was therefore more suitable than average for setting topics and content. 11% of the RWE CEO's echo came from editorial media and 89% from social media. Content that mentioned Krebber generated 8 interactions per mention. This corresponds to a rather average reader activation (6th place of all CEOs). Overall, Markus Krebber 's content mentions were very strongly colored with a tone that was more negative than positive. A corresponding image effect can be assumed.

Communication Excellence: DHL Group sets the best content in editorial offices with Tobias Meyer

Good media work aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our KPI bot shows which DAX/MDAX companies achieve this with the ranking list for Communication Excellence.
Tobias Meyer (DHL Group) was in first place in April. Before the paywall, 85% of his digital echo had a content context beyond business figures. His content showed 8 interactions per mention, which corresponds to strong reader activation. In addition, the texts had a strong tonality with more positive than negative colorations. As a result, the response to the head of DHL Group scored 1.7 points. Christian Klein (SAP) and Rob Smith (Kion ) followed in second and third place for Communication Excellence with 1.6 points and 1.4 points respectively.

Social excellence: Oliver Bäte (Allianz) with the best social media response

"Social" is not an end in itself. But if you want to make an impact with opinion leaders outside of editorial offices (influencers) or with consumers and digital elites who are not easily reached by the mass media, you need to be mentioned as frequently and effectively as possible on social media. The Social Excellence Index answers whether this is successful. Our key figure bot interprets the proportion of mentions in social media, the strength of reader activation and their emotional coloring.
Last month, Oliver Bäte (Allianz ) took first place in the ranking with 2.4 points. Bäte 's echo was 42% "social", his reader activation was very weak with 1 reaction to a mention; the sentiment of his mentions was 57% positive. This put him ahead of second-placed Rob Smith (Kion) with 1.6 points and Tobias Meyer (DHL Group) in third place with 1.2 points.

Responsibility Excellence: Markus Krebber (RWE) with the best response on social responsibility

The .companion KPI bot also determines whether DAX/MDAX CEOs appear in the digital media echo as executives in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. The key figure bot only interprets the mentions that took place in this topic context.
In April, Markus Krebber (RWE) took first place in the responsibility ranking. 70% of the RWE CEO's mentions related to social responsibility topics. His reading frequency here was 9, which corresponds to a high level of interaction. The tonality was very pronounced, with more negative than positive sentiments. Overall, Markus Krebber's Responsibility Index scored 3.6 points. Christian Kohlpaintner (Brenntag) followed in second place with 2.3 points and Tobias Meyer (DHL Group ) in third place with 1.5 points.

Investor Excellence: Christian Kohlpaintner (Brenntag) with best financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting the tone in terms of content, but are crucial for building investor confidence. In this environment, the key figure bot determines which CEOs were mentioned how well and forms an index for investor communication.
In April, the .companion key figure bot identified Brenntag as the top communicator for investors: CEO Christian Kohlpaintner achieved the best score of 5.5. 50% of his mentions related to the financial environment. That is 7.4 times as many as the average. His reader activation was very strong at 28 and the tone was very strong, with more positive than negative sentiment. He was followed in second and third place by Carsten Spohr (Lufthansa Group) with 3.5 points and Nikolai Setzer (Continental) with 1.6 points.

Source and method information:
Measurements are taken globally, with the help of the market-leading monitoring tool Meltwater. All content in German and English that is publicly accessible on websites, in forums and in social media is analyzed worldwide. The text and content of the CEO echo are generated fully automatically by the companion metrics bot.
Excellence Forum ranks the media visibility of CEOs in five categories:
(1) Digital Footprint shows the share of mentions of a CEO in the total mentions of all CEOs.
To calculate the excellence rankings, an index value is calculated for each CEO in each excellence category based on his or her performance in three equally weighted areas:
(a) the proportion of own mentions in the Excellence category
b) the proportion of positive mentions
c) the number of engagements to mentions in the category
(2) Investor Excellence refers to mentions in the context of business and financial content.
(3) Communication Excellence includes all mentions not assigned to Investor Excellence. They open up potential for further agenda setting.
(4) Responsibility Excellence is calculated additionally and is based on mentions in the area of CSR and sustainability.
(5) Social Excellence refers to the performance of mentions in social media (Twitter, forums, blogs, comments).