Key figure bot: The CEO echo in June 2024

Fully automatic public evaluation.

CEO echo in June 2024: 99% more mentions of DAX and MDAX managers

Last month, the .companion metrics bot found 99% more CEO mentions than on average in recent months. A total of 39% of the CEO echo was generated by online editorial content, while social media accounted for 61%. Overall, the content of the CEO Echo activated its readers 1358% more in June than before.
48% of the mentions of all DAX/MDAX CEOs were in the context of financial news. In contrast, 52% had a content context that was better suited to setting topics and influencing reputation. Overall, the digital media response to the top employees had a very strong coloration, with more negative than positive tonality.

Footprint: Theodor Weimer, Deutsche Börse CEO, dominates with 47% of the total CEO echo

How much does a DAX/MDAX CEO contribute to the overall CEO echo, whether voluntarily or involuntarily? The CEO footprint answers this question.
Deutsche Börse received the most media attention in June. It had a share of voice of 47.1% and thus the largest footprint of all Executive Board members. Oliver Blume (Volkswagen) followed in second and third place this month with 10.4% and Christian Klein (SAP) with 5.2% of all mentions. 82% of Weimer's echo did not take place in a financial context and was therefore more suitable than average for setting topics and content. The echo of the Deutsche Börse CEO came 4% from editorial media and 96% from social media. Content that mentioned Weimer generated 7 interactions per mention. This corresponds to a rather average reader activation (9th place of all CEOs). Overall, the content mentions of Theodor Weimer showed a very strong coloration with a tonality that was more negative than positive. A corresponding image effect can be assumed.

Communication Excellence: Puma places the best content in editorial offices with Arne Freundt

Good media work aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our KPI bot shows which DAX/MDAX companies succeed in this with the ranking list for Communication Excellence.
Arne Freundt (Puma) was in first place in June. Before the paywall, 61% of his digital echo had a content context beyond business figures. His content showed 5 interactions per mention, which corresponds to strong reader activation. In addition, the texts had a very strong tonality with more positive than negative colorations. As a result, the response to Puma 's CEO scored 2.2 points. Oliver Bäte (Allianz) followed in second and third place with 0.9 points and Theodor Weimer (Deutsche Börse) with 0.7 points.

Social Excellence: Arne Freundt (Puma) with the best social media response

"Social" is not an end in itself. However, if you want to make an impact with opinion leaders outside of editorial offices (influencers) or with consumers and digital elites who are not easily reached by the mass media, you need to be mentioned as frequently and effectively as possible on social media. The Social Excellence Index answers whether this is successful. Our key figure bot interprets the proportion of mentions in social media, the strength of reader activation and their emotional coloring.
Last month, Arne Freundt (Puma ) took first place in the ranking with 2.5 points. Freundt 's response was 61% "social", his reader activation was rather average with 5 reactions to a mention; the sentiment of his mentions was 50% positive. This put him ahead of second-placed Oliver Bäte (Allianz) with 0.9 points and Theodor Weimer (Deutsche Börse) in third place with 0.8 points.

Responsibility Excellence: Joachim Kreuzburg (Sartorius) with best response on social responsibility

The .companion KPI bot also determines whether DAX/MDAX CEOs appear in the digital media echo as executives in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. The key figure bot only interprets the mentions that took place in this topic context.
In June, Joachim Kreuzburg (Sartorius) took first place in the responsibility ranking. 67% of mentions of the Sartorius CEO related to social responsibility topics. His reading frequency here was 14, which corresponds to a very high level of interaction. The tonality was strong, with more positive than negative sentiments. Overall, Joachim Kreuzburg's Responsibility Index scored 2.5 points. Thomas Olemotz (Bechtle) followed in second place with 2.1 points and Dominik von Achten (Heidelberg Materials) in third place with 2.0 points.

Investor Excellence: Oliver Zipse (BMW) with best financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting the tone in terms of content, but are crucial for building investor confidence. In this environment, the key figure bot determines which CEOs were mentioned how well and forms an index for investor communication.
In June, the .companion metrics bot identified BMW as the top communicator for investors: CEO Oliver Zipse achieved the best score of 3.3. 44% of his mentions related to the financial environment. That is 46.9 times as many as the average. His reader activation was very strong at 23. The tonality was strong, with a similar amount of positive and negative sentiment. He was followed in second and third place by Joachim Kreuzburg (Sartorius ) with 2.7 points and Vita Niklas Östberg (Delivery Hero) with 2.1 points.