Key figure bot: The CEO echo in August 2023

Fully automatic public evaluation.

 

CEO echo in August 2023: 17% fewer mentions of DAX and MDAX managers

Last month, the .companion metrics bot found 17% fewer CEO mentions than on average in recent months. Overall, 70% of the CEO echo was generated by editorial online content, with social media accounting for 30%. Overall, the content of the CEO Echo activated its readers 59% less in August than previously.
47% of mentions of all DAX/MDAX CEOs were in the context of financial news. In contrast, 53% had a content context that was better suited to setting topics and influencing reputation. Overall, the digital media response to the top employees had a very strong coloration, with more positive than negative tonality.

Footprint: Leonhard Birnbaum, E.ON CEO, dominates with 13% of the total CEO echo

What share does a DAX/MDAX CEO have in the overall CEO echo, whether voluntarily or involuntarily? The CEO footprint answers this question.
In August, E.ON received the most media attention. It had a share of voice of 13.0% and thus the largest footprint of all Management Board members. Bjørn Gulden (Adidas) followed in second and third place this month with 11.4% and Mathias Döpfner (Springer) with 5.4% share of all mentions. 86% of Birnbaum's echo did not take place in a financial context and was therefore more suitable than average for setting topics and content. 17% of the E.ON CEO's echo came from editorial media and 83% from social media. Content that mentioned Birnbaum generated 8 interactions per mention. This corresponds to strong reader activation (3rd place of all CEOs). Overall, the content mentions of Leonhard Birnbaum showed a strong coloration with a tonality that was more positive than negative. A corresponding image effect can be assumed.

Communication Excellence: Evonik sets the best content in editorial offices with Christian Kullmann

Good media work aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our KPI bot shows which DAX/MDAX companies achieve this with the ranking list for Communication Excellence.
Christian Kullmann (Evonik) was in first place in August. Before the paywall, 54% of his digital echo had a content context beyond business figures. His content showed 36 interactions per mention, which corresponds to very strong reader activation. In addition, the texts had a very strong tonality with more negative than positive coloring. As a result, the response to the head of Evonik scored 2.6 points. Rice Powell (Fresenius Medical Care) and Arne Freundt (Puma ) followed in second and third place for Communication Excellence with 1.5 points and 1.4 points respectively.

Social Excellence: Arne Freundt (Puma) with the best social media response

"Social" is not an end in itself. However, if you want to make an impact with opinion leaders outside of editorial offices (influencers) or with consumers and digital elites who are not easily reached by the mass media, you need to be mentioned as frequently and effectively as possible on social media. The Social Excellence Index answers whether this is successful. Our key figure bot interprets the proportion of mentions in social media, the strength of reader activation and their emotional coloring.
Last month, Arne Freundt (Puma ) took first place in the ranking with 1.3 points. Freundt 's response was 51% "social", his reader activation was rather average with 5 reactions to a mention; the sentiment of his mentions was 92% positive. This put him ahead of runner-up Dominik von Achten (Heidelberg Materials) with 1.2 points and Mathias Döpfner (Springer) in third place with 1.1 points.

Responsibility Excellence: Christian Kullmann (Evonik) with the best response on social responsibility

The .companion KPI bot also determines whether DAX/MDAX CEOs appear in the digital media echo as executives in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. The key figure bot only interprets the mentions that took place in this topic context.
In August, Christian Kullmann (Evonik) took first place in the responsibility ranking. The Evonik CEO was mentioned 22% of the time in the context of social responsibility. His reading frequency here was 19, which corresponds to a very high level of interaction. The tonality was very pronounced, with a similar amount of positive and negative sentiment. Overall, Christian Kullmann's Responsibility Index scored 3.1 points. Dominik von Achten (Heidelberg Materials) followed in second place with 1.6 points and Vincent Warnery (Beiersdorf) in third place with 1.3 points.

Investor Excellence: Bert Habets (Prosieben) with best financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting the tone in terms of content, but are crucial for building investor confidence. In this environment, the key figure bot determines which CEOs were mentioned how well and forms an index for investor communication.
In August, the .companion metrics bot identified Prosieben as the top communicator for investors: CEO Bert Habets achieved the best score of 2.5. 90% of his mentions related to the financial environment. That is 4.1 times as many as the average. His reader activation was strong at 8. The tone was very strong, with more negative than positive sentiment. He is followed in second and third place by Oliver Bäte (Allianz) with 2.0 and David Schneider (Zalando) with 1.9 points.