Key figure bot: The CEO echo in September 2023

Fully automatic public evaluation.

 

CEO echo in September 2023: 77% more mentions of DAX and MDAX managers

Last month, the .companion metrics bot found 77% more CEO mentions than the average for recent months. Overall, 67% of CEO Echo was generated by online editorial content, while social media accounted for 33%. Overall, CEO Echo content activated its readers 17% less in September than previously.
Of the mentions of all DAX/MDAX CEOs, 47% took place in the context of financial news. In contrast, 53% had a content context more suitable for setting themes and influencing reputations. Overall, the digital media response to the top appointees had a very strong coloration, with more positive than negative tone.

Footprint: Oliver Zipse, BMW CEO, dominates with 18% of total CEO echo

What share does a DAX/MDAX CEO have in the overall CEO echo, whether voluntarily or involuntarily? The CEO footprint answers this question.
In September, BMW received the most media attention. He had a Share of Voice of 18.4% and thus the largest footprint of all board members. In second and third place this month were Daniel Grieder (Hugo Boss) with 13.6% and Bjørn Gulden (Adidas) with 9.9% share of all mentions. Zipse's echo did not take place in a financial context 98% of the time and was thus more suitable than average for setting topics and content. 66% of the BMW CEO's echo came from editorial media, 34% from social media. Content that mentioned Zipse generated 4 interactions per mention. This represents a rather average reader activation (12th among all CEOs). In total, the content mentions of Oliver Zipse showed a very strong coloring with a tonality that was more positive than negative. A corresponding image effect can be assumed.

Communication Excellence: Deutsche Telekom's Timotheus Höttges puts the best content in newsrooms

Good media relations aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our key performance indicator bot shows which DAX/MDAX companies succeed in doing this with the Communication Excellence ranking.
In September, Timotheus Höttges (Deutsche Telekom) was ranked first. Before the paywall, 69% of his digital echo had a content context beyond business figures. His content showed 6 interactions per mention, which corresponds to strong reader activation. In addition, the texts had a very strong tone with more positive than negative colorations. As a result, the response to Deutsche Telekom 's chief executive scores 1.5 points. Arne Freundt (Puma) follows in second and third place in Communication Excellence with 1.4 points and Mathias Döpfner (Springer) with 1.3 points.

Social Excellence: Timotheus Höttges (Deutsche Telekom) with the best social media echo

"Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial departments (influencers) or on consumers and digital elites who are not easily reached by the mass media, you have to be mentioned as frequently and as effectively as possible in social media. The Social Excellence Index answers whether this is successful. Our metrics bot interprets the proportion of mentions in social media, the strength of reader activation, and their emotional coloring.
Last month, Timotheus Höttges (Deutsche Telekom) topped the ranking with 1.7 points. Höttges ' response was 42% "social," his reader activation strong with 9 reactions to a mention; the sentiment of his mentions was 78% positive. He was thus ahead of runner-up Christian Kullmann (Evonik) with 1.4 points and Arne Freundt (Puma) in third place with 1.3 points.

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Responsibility Excellence: Christian Bruch (Siemens Energy) with best response on social responsibility

The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e., in the context of social responsibility or climate and environmental protection, for example. Our Responsibility Index shows how well this has been achieved. For it, the indicator bot only interprets the mentions that took place in this topic context.
In September, Christian Bruch (Siemens Energy) saluted us from first place in the Responsibility ranking. The Siemens Energy boss was mentioned 56% of the time in the context of social responsibility. Here, his reading frequency was 69, which corresponds to a very strong interaction level. The tonality was very weak, with similar amounts of positive and negative sentiment. Overall, Christian Bruch's Responsibility Index thus scored 5.1 points. Markus Krebber (RWE) followed in second place with 1.8 points, and Lars Brzoska (Jungheinrich) in third place with 1.4 points.

Investor Excellence: Matthias Zachert (Lanxess) with best financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting content-related accents, but are crucial for building investor confidence. In this environment, the metrics bot determines which CEOs were mentioned and how well, and forms an index for investor communication.
In September, the .companion key figure bot identified Lanxess as the top communicator for investors: CEO Matthias Zachert achieved the best score of 7.6. 3% of his mentions were related to the financial environment. That's 28.8 times the average. His reader activation was strong at 5. The tone was very strong, with similar amounts of positive and negative sentiment. He is followed in second and third place by Oliver Blume (Volkswagen) with 2.2 and Christian Sewing (Deutsche Bank) with 1.8.