Fully automatic public evaluation. Individual evaluation: contact@companion.de
CEO echo in March 2022: 32% more mentions of DAX and MDAX managers
In March, the .companion metrics bot found 32% more CEO mentions than on average in recent months. A total of 65% of the CEO echo was generated by editorial online content, while social media accounted for 35%. Overall, the content of the CEO Echo activated its readers 16% less in March than previously.
55% of mentions of all DAX/MDAX CEOs were in the context of financial news. In contrast, 45% had a content context that was better suited to setting topics and influencing reputation. Overall, the digital media response to the top employees had a very strong coloration, with a similar amount of positive and negative tonality.
Footprint: Herbert Diess (Volkswagen) dominates 20% of the total CEO echo
What share does a DAX/MDAX CEO have in the overall CEO echo, whether voluntarily or involuntarily? This question is answered by the
In March, Herbert Diess (Volkswagen) received the most media attention. He had a share of voice of 20% and therefore the largest footprint of all board members. Dr. Mathias Döpfner (Springer) followed in second and third place this month with 14% and Christian Klein (SAP) with 12% of all mentions.
59% of Diess' echo did not take place in a financial context and was therefore more suitable than average for setting topics and content. 58% of the Volkswagen CEO's echo came from editorial media and 42% from social media.
Content that mentioned Diess generated 58 interactions per mention. This corresponds to very strong reader activation (29th place of all CEOs).
Overall, Herbert Diess ' mentions of content were very strongly colored with a tone that was more often negative than positive.
A corresponding image effect can be assumed.
Communication Excellence: Salzgitter places the best content in editorial offices with Dr. Heinz Jörg Fuhrmann
Good media work aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our key figure bot shows which DAX/MDAX companies succeed in this with the ranking for
Dr. Heinz Jörg Fuhrmann (Salzgitter) was in first place last month. Before the paywall, 64% of his digital echo had a content context beyond business figures. His content generated 221 interactions per mention, which corresponds to very strong reader activation.
In addition, the texts had a very strong tonality with more positive than negative coloring.
As a result, the echo on the Salzgitter boss scores 2.5 points.
In second and third place in the
Social Excellence: Björn Gulden (Puma) with the best social media response
"Social" is not an end in itself. But if you want to make an impact with opinion leaders outside of editorial offices (influencers) or with consumers and digital elites who are not easily reached by the mass media, you need to be mentioned as frequently and resoundingly as possible on social media. Whether this is possible is answered by the
In March, Björn Gulden (Puma ) leads the rankings with 2.6 points.
The response from Björn Gulden was 86% "social", his reader activation was rather average with 3 reactions to a mention; the emotional coloring of his mentions was 70% positive. This put him well ahead of runner-up Michael Zahn (Deutsche Wohnen) with 1.8 points and Martin Brudermüller (BASF) in third place with 1.6 points.
Responsibility Excellence: Reiner Winkler (MTU Aero Engines) mit bester Resonanz zu gesellschaftlicher Verantwortung
The .companion metrics bot also determines whether DAX/MDAX CEOs appear in the digital media echo as executives in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our
From first place in the responsibility ranking last month Reiner Winkler (MTU Aero Engines).
46% of the responses from the MTU Aero Engines CEO related to issues of social responsibility.
Here, his reader activation was 740, which corresponds to a very high level of interaction. The tonality was very weak, with
a similar amount of positive and negative sentiment. Overall, the Winklers
Investor Excellence: Gordon Riske (Kion) with best financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting the tone in terms of content, but are crucial for building investor confidence.
In this environment, the KPI bot determines which CEOs were mentioned how well and forms an index for investor communication.
In March, the .companion metrics bot identified Kion as the top communicator for investors: CEO Gordon Riske achieved the best score of 1.9. 71% of his mentions related to the financial environment. That is 1.1 times as many as the average. His reader activation was very strong at 372.3. The tonality was very strong, with
significantly more positive than negative sentiment. He is followed in second and third place by Belén Garijo (Merck) with 1.7 points and Reiner Winkler (MTU Aero Engines) with 1.7 points.