A recent survey of 132 communicators in German companies shows a clear result: High demands are placed on media analysis in terms of content, and even higher in terms of data integration for integrated reporting. But one thing after the other. Almost half of the top 10 priorities of those responsible for communication relate to the identification and evaluation of content. This requires categories, [...]
Key Performance Indicator Bot: The CEO echo in January 2022 - automatically interpreted
Fully automatic public evaluation. For an individual evaluation write a message to: contact@companion.de CEO echo in January 2022: 52% fewer mentions of DAX and MDAX managers. Last month, the .companion metrics bot found 52% fewer CEO mentions than the average of the previous months. Overall, 68% of CEO echo was generated by online editorial content, while social media accounted for 32%. Overall, content activated [...]
Key Performance Indicator Bot: The CEO echo in December 2021 - automatically interpreted
Fully automatic public evaluation. For an individual evaluation write a message to: contact@companion.de CEO echo in December 2021: 30% fewer mentions of DAX and MDAX managers. In December, the .companion metrics bot found 30% fewer CEO mentions than the average of the last months. Overall, 67% of the CEO echo was generated by editorial online content, the social media share was 33%. Overall, the content of the [...]
Key Performance Indicator Bot: The CEO echo in November 2021 - automatically interpreted
Fully automatic public evaluation. For an individual evaluation write a message to: contact@companion.de CEO echo in November 2021: 4% more mentions of DAX and MDAX managers. In November, the .companion metrics bot found 4% more CEO mentions than the average of the last months. Overall, 66% of the CEO echo was generated by editorial online content, the social media share was 34%. Overall, the content of the [...]
CMO Barometer 2022: .companion supports all top priorities of CMOs - directly and immediately
The Serviceplan Group's annual CMO Barometer is a pleasantly unexciting, clear, bullshit-bingo-free, i.e. overall very useful tool for orientation in turbulent times. The barometer asks marketing directors in D/A/CH six simple questions about their priorities in managing marketing activities. For the year 2022, 288 respondents (a quarter of them from large companies with more than 10k employees) gave [...]