Sentiment or tonality analysis is the most requested function offered by media monitoring and social listening tools. In the Excellence Forum, our confidential benchmarking circle for digital communicators, it has been hotly debated for years. Because everyone wants it, from C-level to expert - and at the same time, many know how problematic the measurement process is. Can "sentiment" be used as a [...]
Data Driven Teams
Kennzahl-Bot: Das CEO-Echo im Juli 2020 – automatisch interpretiert
About the CEO echo .companion specializes in digital evaluation and organization of communication and marketing. We continuously analyze and interpret the digital media response to all DAX and MDAX CEOs. We use the market-leading media monitoring tool Talkwalker. All publicly accessible digital media content is searched globally, in English and German, social and web, private and editorial (before the paywall). Analysis and [...]
Kennzahl-Bot: Das CEO-Echo im Juni 2020 – automatisch interpretiert
About the CEO echo .companion specializes in digital evaluation and organization of communication and marketing. We continuously analyze and interpret the digital media response to all DAX and MDAX CEOs. We use the market-leading media monitoring tool Talkwalker. All publicly accessible digital media content is searched globally, in English and German, social and web, private and editorial (before the paywall). Analysis and [...]
Kennzahl-Bot: Das CEO-Echo im Mai 2020 – automatisch interpretiert
About the CEO echo .companion specializes in digital evaluation and organization of communication and marketing. We continuously analyze and interpret the digital media response to all DAX and MDAX CEOs. We use the market-leading media monitoring tool Talkwalker. All publicly accessible digital media content is searched globally, in English and German, social and web, private and editorial (before the paywall). Analysis and [...]
Kennzahl-Bot: Das CEO-Echo im April 2020 – automatisch interpretiert
Über das CEO-Echo .companion ist spezialisiert auf digitale Evaluation und Organisation von Kommunikation und Marketing. Wir untersuchen und interpretieren laufend das digitale Medienecho zu allen DAX- und MDAX-CEOs. Gemessen wird mit dem marktführenden Media-Monitoring-Tool Talkwalker. Durchsucht werden alle öffentlich zugänglichen digitalen Medieninhalte global, englisch und deutsch, Social und Web, privat und redaktionell (vor der Bezahlschranke). Analyse [...]