We asked ourselves, "What's actually behind engagement rates? And how do different platforms actually generate their engagement?" To do this, we took a look at our Content.ONE data and generated a simple evaluation, comparing all engagement types across all platforms. Our blog post on the frequency of different engagement types can be found here. On the same topic, here's an article by Jürgen [...]
Data Driven Teams
KPIs are right - advertising impact is not.
Here is a reference to a highly interesting article about the systemic problem of proving the advertising impact of online advertising and targeting. Its title: "The new dot com bubble is here: it's called online advertising". Effects - which ones exactly? KPI from Google and Facebook do not tell the whole story You know how it is: you use targeting and all efficiency KPIs shoot up [...]
The case of Adidas: a good night video for marketers
At #EffWeek in London, Adidas Global Media boss Simon Peel reveals something extremely rare: reality in marketing. (By reality, we mean something that can be experienced sensually. You can touch it, so it has something to do with "digital" indirectly at best). Success despite, not because of digital marketing In reality, the adidas brand has great success - 40% growth [...]
Key figure bot: The CEO echo in September 2019 - automatically interpreted
The digital media echo on all DAX and MDAX managers - here is the public ranking. About the CEO echo The strategy and data consultancy .companion, specialized in the evaluation and organization of digital marketing, continuously examines the digital media echo on all DAX and MDAX CEOs. It is measured with the market-leading media monitoring tool Talkwalker, which analyzes all content in German and English that is published worldwide on [...]
Key figure bot: The CEO echo in August 2019 - automatically interpreted
The digital media echo on all DAX and MDAX managers - here is the public ranking. About the CEO echo The strategy and data consultancy .companion, specialized in the evaluation and organization of digital marketing, continuously examines the digital media echo on all DAX and MDAX CEOs. It is measured with the market-leading media monitoring tool Talkwalker, which analyzes all content in German and English that is published worldwide on [...]