The digital media echo on all DAX and MDAX managers - here is the public ranking. About the CEO echo .companion specializes in digital evaluation and organization of communication and marketing. We continuously investigate and interpret the digital media echo on all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Talkwalker. All publicly accessible digital media content is searched globally, English [...]
Data Driven Teams
Key figure bot: The CEO echo in November 2019 - automatically interpreted
The digital media echo on all DAX and MDAX managers - here is the public ranking. About the CEO echo .companion specializes in digital evaluation and organization of communication and marketing. We continuously investigate and interpret the digital media echo on all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Talkwalker. All publicly accessible digital media content is searched globally, English [...]
Key figure bot: The CEO echo in October 2019 - automatically interpreted
The digital media echo on all DAX and MDAX managers - here is the public ranking. About the CEO echo .companion specializes in digital evaluation and organization of communication and marketing. We continuously investigate and interpret the digital media echo on all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Talkwalker. All publicly accessible digital media content is searched globally, English [...]
Does the industry have the wrong understanding of user engagement?
We asked ourselves, "What's actually behind engagement rates? And how do different platforms actually generate their engagement?" To do this, we took a look at our Content.ONE data and generated a simple evaluation, comparing all engagement types across all platforms. Our blog post on the frequency of different engagement types can be found here. On the same topic, here's an article by Jürgen [...]
KPIs are right - advertising impact is not.
Here is a reference to a highly interesting article about the systemic problem of proving the advertising impact of online advertising and targeting. Its title: "The new dot com bubble is here: it's called online advertising". Effects - which ones exactly? KPI from Google and Facebook do not tell the whole story You know how it is: you use targeting and all efficiency KPIs shoot up [...]