Quite useful background info for #DigitalCommunicators and #KPILovers. You might have wondered why your organic reach in Twitter decayed over the last months. And maybe why your Twitter engagement rates exploded. Well, it looks like Twitter manipulated their algorithm. See below: aggregated averages of some 73 million organic twitter impressions within Excellence Forum, our #CorpComm benchmarking-circle. #datadriven #DigitalExcellence
Excellence Forum
"Sentiment". No target, no KPI. Just a practical algorithm. The sense and nonsense of tonality measurement
Sentiment or tonality analysis is the most requested function offered by media monitoring and social listening tools. In the Excellence Forum, our confidential benchmarking circle for digital communicators, it has been hotly debated for years. Because everyone wants it, from C-level to expert - and at the same time, many know how problematic the measurement process is. Can "sentiment" be used as a [...]
Data-Driven? How marketing & communication must integrate their data - in one picture
"Data is the new oil" - that's right. But how do you fill up with oil to become "data-driven"? To fuel a content or marketing engine in a department? The answer: preferably not at all. Because raw data causes engine damage. Only heavy trucks or big ships can tolerate crude oil. Everyone else needs gasoline. Gasoline is oil that has been refined. [...]
Digital detox facts: only 0.1 percent want "relevant online advertising"
"We protect your privacy. And now please take some cookies." This is how you could summarize the results of the field study on cookie layers presented by computer science post-doc Martin Degeling at our Excellence Forum #50 in November. One figure in particular stuck with us from the great presentation by the researcher from Ruhr University Bochum: 0.1%. That's how many online users voted in empirical [...]
Review Excellence Forum#50: Bang! Breakthrough into the control loop
Things happen in Berlin that are rarer elsewhere. For example: real breakthroughs. This was the case at the beginning of November. The 50th Web Excellence Forum - our specialist conference just for digital communicators - took place here, almost exactly 30 years after the fall of the Berlin Wall. So a double anniversary, pure coincidence. And yet, somehow fitting the time and place, this conference in [...]