Transformation is communication. What does this mean for the organization of DATEV Corp Comm? A workshop discussion with the Heads of Communication & Transformation.
Speaker: Christian Buggisch, Head of Corporate Communications and Christian Kaiser, Head of Diversity & Transformation, DATEV eG
September 23, 2021 - 3 pm
Does the transformation require centrally controlled corporate communication? Or will it be replaced by decentralized, constant overcommunication? In this web circle, Christian Buggisch and Christian Kaiser explain how they answered this question in the #DATEVlernt transformation design through cooperation. And how they arrived at the current status: asynchronous and synchronous exchange in a Change@DATEV community.
Scenes from a marriage? How communication and marketing shape the Swiss Life newsroom. Forum discussion with both CvDs.
Speaker: Beate Berez and Frank Brückner, Heads of Service in the Corporate Newsroom - Swiss Life
August 19, 2021 - 3 pm
SWISS LIFE operates what others are still planning - a joint newsroom for two disparate communication disciplines: Corp Comm here, Marketing there. The joint budget for messaging, campaigns, publishing and analytics is managed by two heads of service. Both report exciting experiences in an organization that has been integrating communication for years.
Disruption - and then? KION's digital transformation and the role of communication.
Speaker: Frank Grodzki , Head of External Communications & Group Newsroom - KION Group
June 17, 2021 - 3 pm
The KION Group is changing rapidly and successfully. A mechanical engineering company is being transformed into a global intralogistics group for fully automated and CO2-neutral warehouses. Sensor technology and robotics, big data and service clouds determine the direction for customers and employees. Communication plays a decisive role in this process. How can and should it make this drastic change visible, drive it forward ...
How Covestro communicates SDGs effectively and what role water plays in this - discussion of case studies with the Covestro team
Speaker: Dr. Jens Peter Joschek, Head of Innovation Excellence, as well as Janine Jarych, Petra Schäfer and Lars Bölke, Corporate Communications - Covestro
May 20, 2021 - 3 pm
The Sustainable Development Goals (SDG) concern everyone. SDG measures are crucial - and so is communicating them successfully. The entire Covestro team uses case studies from its own projects to show how a chemical company like Covestro can successfully link its activities to the goal of "sustainability", where to start and how to effectively prepare SDG content.
Automating communication with Sprinklr - a field report from Siemens Mobility
Speaker: Florian Hiessl, VP Digital Communications & Patrick Schramm, Manager Digital Communications - Siemens Mobility
April 15, 2021 - 3:00 pm
Managing communication and content flow is becoming increasingly challenging, and processes are becoming faster and more complex. What do such processes look like at Siemens and how well can a tool like Sprinklr actually support them in day-to-day operations? A workshop report with concrete tool insights into content planning, placement and reporting. Intro by Florian Hießl; application presentation by Patrick Schramm.