TLDR: new AGOF standard enables central tracking of reach, targeting and visibility in display advertising. Fantastic technical possibilities, will they be used? Transparency in digital media would be a big surprise. (A very big one.)
Month: September 2014
DMEXCO 14 - Bye bye leading trade fair. A review in 5 points
TLDR: Dmexco drowns in its own success and falls back into the online ghetto in the process. Online marketing relies on automation, the black box is getting bigger.