TLDR: On April 24, the associations of advertisers and media agencies (OWN and OMG) will unveil a joint model for cross-genre comparisons of advertising effectiveness. It was developed by .companion.
Month: March 2015
Advertiser plain language. Part 2
TLDR: A remarkable contribution to the transparency debate from the USA. Kraft, already invested with more than USD 36 million in digital advertsising in 2013, rejects 75-85% of the ad impressions offered.
An advertiser speaks plainly.
TLDR: The new head of media at Unilever, Arne Kirchem, in office for a year, gives a highly interesting interview in the current HORIZONT in which he addresses precisely the issues that .companion has been working on for years. Kirchem's statements are refreshingly unequivocal. It is worth taking a look in any case.