TLDR: The rapid development of digital media can certainly be described as a "technology war. Advertisers should not participate in it, but develop a strategy to use digital media for their own efficiency gains. Here is our advice - in one picture.
"I don't necessarily agree with everything that I say"
TLDR: The rapid development of digital media can certainly be described as a "technology war. Advertisers should not participate in it, but develop a strategy to use digital media for their own efficiency gains. Here is our advice - in one picture.