TLDR: This year's industry meeting makes it clear: The digital black box is huge and will not go away. An unmanageable technology cosmos is driving digital advertising to ever more possibilities - and advertisers to ever more questions.
Month: September 2015
"The ability to ...(combine and) interpret data... in a meaningful way is a key skill of digital work and is not substitutable"
TLDR: In the context of Industry 4.0, Holger Schmidt defines 25 theses on the future of (digital) work. Conclusion: Data interpretation is becoming a key skill. And our new Marketing Analysis Service (MAD) will have plenty of work to do.