TLDR: The EU General Data Protection Regulation will come into force in 2018. Data protection violations can then cost up to EUR 20 million or 4% of annual sales. Does this spell the end of data-driven marketing? Not at all. If you don't let yourself be swayed by the doomsday incantations of ad tech experts, but respect data protection and approach it professionally, you can take off.
Month: April 2017
"Adblock traffic" - nothing more than digital trespassing
Our commentary from March on the ad tech industry's technical war against users has now also found its way into the current Horizont. The article is not only about data protection, but also about the future of the ad tech industry. It should see its legal regulation as an opportunity.