TLDR: Our manager survey "Organization for Content Marketing" shows that content marketing budgets are managed inconsistently in large German companies. The surprise: today's 52% undecided Corp Comms with a balanced mix will decide more clearly in the future. Some for more reach, others for better content. The gray area of "both and" is shrinking. Time for decisions.
Month: August 2017
Blackbox GooBook - how P&G's online cuts make them visible.
TLDR: P& G cuts by 78% (!) and German online marketers hardly feel any effects because an estimated 70% of the spendings in D go to BLACKBOX GooBook. Advertisers can neutrally check the efficiency of these investments at any time. A cooperation of the Blackbox is not required.