TLDR: This year's Media Congress 18 offered surprisingly broad views of coming and big changes in "digital media." For the congress of an industry that's not exactly known for driving innovation, that's a nice surprise. Here are some lasting, highly subjective impressions.
Month: January 2018
February 12: Communicators, off to Munich!
The next specialist day of the Web Excellenec Forum is just around the corner. We and you can look forward to two packed days at Siemens in Munich under the motto "Communicate transformation. Transforming Communication." Details and agenda for the conference of the "most important platform for digital communication" can be found here.
Data Driven - how marketing teams can get safely into 2019
What does 2018 hold for marketers and communicators? We think we know: digital impositions of the kind that automotive manufacturers have been familiar with for years. The inhabitants of the quiet island of "marketing and communications in large companies" will go on a journey in 2018, at the end of which the word "digital" will have disappeared from all department names. What's also coming is "Predictive Driving in Communications and Marketing." Hello Data Driven Teams - it's all about the power of predictions, welcome back in the driver's seat!