Key figure bot: The CEO echo in June 2023
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CEO echo in June 2023: 44% fewer mentions of DAX and MDAX managers
Last month, the .companion metrics bot found 44% fewer CEO mentions than the average for recent months. Overall, 69% of CEO Echo was generated by online editorial content, while social media accounted for 31%. Overall, CEO Echo content activated its readers 92% less in June than previously.
43% of mentions of all DAX/MDAX CEOs took place in the context of financial news. In contrast, 57% had a content context more suitable for setting themes and influencing reputations. Overall, the digital media response to the top appointees had a very strong coloration, with more positive than negative tone.
Footprint: Dr. Mathias Döpfner (Springer) dominates 11% of total CEO echo
What share of the total CEO footprint does a DAX/MDAX CEO have, whether voluntarily or involuntarily? The CEO footprint answers this question.
In June, Dr. Mathias Döpfner (Springer) received the most media attention. He had a Share of Voice of 11% and thus the largest footprint of all board members. In second and third place this month were Oliver Blume (Volkswagen) with 10% and Guillaume Faury (Airbus) with 9% share of all mentions. Döpfner's echo was 87% not in the financial context and was thus more suitable than average for setting topics and content. 27% of the Springer CEO's echo came from editorial media, 73% from social media. Content that mentioned Döpfner generated 15 interactions per mention. This corresponds to very strong reader activation (5th place among all CEOs). In total, the content mentions of Dr. Mathias Döpfner showed a very strong coloring with a tonality that was more often negative than positive. A corresponding image effect can be assumed.
Communication Excellence: BMW sets content best in editorial departments with Oliver Zipse
Good media relations aims to set topics and build reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our key performance indicator bot shows which DAX/MDAX companies succeed in doing this with the Communication Excellence ranking.
In June, Oliver Zipse (BMW) was ranked first. Before the paywall, 86% of his digital echo had a content context beyond business figures. His content showed 13 interactions per mention, which equates to very strong reader activation. In addition, the texts had a very strong tonality with significantly more positive than negative colorations. As a result, the response to BMW's boss scores 2.3 points. Dr. Mathias Döpfner (Springer) follows in second and third place in Communication Excellence with 1.6 points and Guillaume Faury (Airbus) with 1.5 points.
Social Excellence: Oliver Zipse (BMW) with the best social media echo
"Social is not an end in itself. But if you want to have an impact on opinion leaders outside editorial departments (influencers) or on consumers and digital elites who are not easily reached by the mass media, you have to be mentioned as frequently and as effectively as possible in social media. The Social Excellence Index answers the question of whether this can be achieved. Our metrics bot interprets the share of mentions in social media, the strength of reader activation as well as their emotional coloring.
Last month, Oliver Zipse (BMW) topped the ranking with 1.9 points. The BMW CEO's response was 57% "social," his reader activation rather average with 5 reactions to a mention; the tone of his mentions was 73% positive. He was thus well ahead of runner-up Klaus-Peter Schulenberg (CTS Eventim) with 1.4 points and Carsten Spohr (Lufthansa) in third place with 1.2 points.
Responsibility Excellence: Rolf Eberhard Buch (Vonovia) with best response on social responsibility
The .companion indicator bot also determines whether DAX/MDAX CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, i.e., in the context of social responsibility or climate and environmental protection, for example. Our Responsibility Index shows how well this has been achieved. For it, the KPI bot interprets only the mentions that took place in this topic context.
In June, Rolf Eberhard Buch (Vonovia) saluted us from first place in the responsibility ranking. 50% of the response to Vonovia's CEO related to social responsibility topics. Here, his reader activation was 102, which corresponds to a very strong interaction level. The tonality was strong, with significantly more positive than negative sentiments. Overall, Buch's Responsibility Index thus scored 4.7 points. Stefan Klebert (GEA Group) followed in second place with 1.1 points, and Dominik von Achten (Heidelberg Materials) in third place with 1.0 points.
Investor Excellence: Matthias Zachert (Lanxess) with best financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting content-related accents, but are crucial for building investor confidence. In this environment, the metrics bot determines which CEOs were mentioned and how well, and forms an index for investor communication.
In June, the .companion indicator bot identified Lanxess as the top communicator for investors: CEO Matthias Zachert achieved the best score of 2.2. 91% of his mentions were related to the financial environment. That's 1.6 times the average. His reader activation was strong at 7.9, and the tone was very strong, with more negative sentiment than positive. He is followed in second and third place by Christian Bruch (Siemens Energy) with 1.9 and Roland Harings (Aurubis) with 1.6.
Source and method information:
Measurements are taken globally, with the help of the market-leading monitoring tool Meltwater. All content in German and English that is publicly accessible on websites, in forums and in social media is analyzed worldwide. The text and content of the CEO echo are generated fully automatically by the companion metrics bot.
Excellence Forum ranks the media visibility of CEOs in five categories:
(1) Digital Footprint shows the share of mentions of a CEO in the total mentions of all CEOs.
To calculate the excellence rankings, an index value is calculated for each CEO in each excellence category based on his or her performance in three equally weighted areas:
(a) the proportion of own mentions in the Excellence category
b) the proportion of positive mentions
c) the number of engagements to mentions in the category
(2) Investor Excellence refers to mentions in the context of business and financial content.
(3) Communication Excellence includes all mentions not assigned to Investor Excellence. They open up potential for further agenda setting.
(4) Responsibility Excellence is calculated additionally and is based on mentions in the area of CSR and sustainability.
(5) Social Excellence refers to the performance of mentions in social media (Twitter, forums, blogs, comments).