Key figure bot: The CEO echo in October 2023
Fully automatic public evaluation.
CEO echo in October 2023: 37% fewer mentions of DAX and MDAX managers
Last month, the .companion metrics bot found 37% fewer CEO mentions than on average in recent months. Overall, 81% of the CEO echo was generated by editorial online content, while social media accounted for 19%. Overall, the content of the CEO Echo activated its readers 5% less in October than previously.
47% of mentions of all DAX/MDAX CEOs were in the context of financial news. In contrast, 53% had a content context that was better suited to setting topics and influencing reputation. Overall, the digital media response to the top employees had a very strong coloration, with more positive than negative tonality.
Footprint: Roland Busch, Siemens CEO, dominates with 7% of the total CEO echo
How much does a DAX/MDAX CEO contribute to the overall CEO echo, whether voluntarily or involuntarily? The CEO footprint answers this question.
Siemens received the most media attention in October. It had a share of voice of 6.9% and therefore the largest footprint of all the CEOs. Mathias Döpfner (Springer) followed in second and third place this month with 6.5% and Oliver Blume (Volkswagen) with 6.2% of all mentions. 25% of Busch's echo did not take place in a financial context and was therefore more suitable than average for setting topics and content. 92% of the Siemens CEO's echo came from editorial media and 8% from social media. Content that mentioned Busch generated 2 interactions per mention. This corresponds to a low level of reader activation (20th place among all CEOs). Overall, the content mentions of Roland Busch showed a strong coloration with a tonality that was more positive than negative. A corresponding image effect can be assumed.
Communication Excellence: Springer with Mathias Döpfner best places content in editorial offices
Good media work aims to set topics and build a reputation. This is best achieved through placement in articles that are not financial news and are published by editorial media. Our KPI bot shows which DAX/MDAX companies succeed in this with the ranking list for Communication Excellence.
Mathias Döpfner (Springer) was in first place in October. Before the paywall, 86% of his digital echo had a content context beyond business figures. His content showed 20 interactions per mention, which corresponds to very strong reader activation. In addition, the texts had a very strong tonality with more negative than positive coloring. As a result, the response to Springer 's boss scored 2.5 points. Daniel Grieder (Hugo Boss) followed in second and third place in the Communication Excellence category with 2.2 points and Manfred Knof (Commerzbank) with 1.4 points.
Social excellence: Daniel Grieder (Hugo Boss) with the best social media response
"Social" is not an end in itself. But if you want to make an impact with opinion leaders outside of editorial offices (influencers) or with consumers and digital elites who are not easily reached by the mass media, you need to be mentioned as frequently and effectively as possible on social media. The Social Excellence Index answers whether this is successful. Our key figure bot interprets the proportion of mentions in social media, the strength of reader activation and their emotional coloring.
Last month, Daniel Grieder (Hugo Boss) took first place in the ranking with 2.9 points. Grieder 's response was 94% "social", his reader activation was very strong with 15 reactions to a mention; the sentiment of his mentions was 36% positive. This put him ahead of runner-up Christian Kullmann (Evonik) with 1.4 points and Oliver Zipse (BMW) in third place with 1.2 points.
Responsibility Excellence: Manfred Knof (Commerzbank) with best response on social responsibility
The .companion KPI bot also determines whether DAX/MDAX CEOs appear in the digital media echo as executives in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. The key figure bot only interprets the mentions that took place in this topic context.
In October, Manfred Knof (Commerzbank) took first place in the responsibility ranking. 44% of mentions of the Commerzbank CEO related to social responsibility topics. His reading frequency here was 16, which corresponds to a very high level of interaction. The tonality was weak, with a similar amount of positive and negative sentiment. Overall, Manfred Knof's Responsibility Index scored 3.5 points. Gunnar Groebler (Salzgitter) followed in second place with 1.4 points and Christian Kullmann (Evonik ) in third place with 1.3 points.
Investor Excellence: Dominik Richter (HelloFresh) with best financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting the tone in terms of content, but are crucial for building investor confidence. In this environment, the key figure bot determines which CEOs were mentioned how well and forms an index for investor communication.
In October, the .companion metrics bot identified HelloFresh as the top communicator for investors: CEO Dominik Richter achieved the best score of 5.6. 92% of his mentions related to the financial environment. That is 27.5 times as many as the average. His reader activation was very strong at 44 and the tone was very strong, with more positive than negative sentiment. He was followed in second and third place by Nikolai Setzer (Continental) with 2.0 and Theodor Weimer (Deutsche Börse) with 1.4 points.
Source and method information:
Measurements are taken globally, with the help of the market-leading monitoring tool Meltwater. All content in German and English that is publicly accessible on websites, in forums and in social media is analyzed worldwide. The text and content of the CEO echo are generated fully automatically by the companion metrics bot.
Excellence Forum ranks the media visibility of CEOs in five categories:
(1) Digital Footprint shows the share of mentions of a CEO in the total mentions of all CEOs.
To calculate the excellence rankings, an index value is calculated for each CEO in each excellence category based on his or her performance in three equally weighted areas:
(a) the proportion of own mentions in the Excellence category
b) the proportion of positive mentions
c) the number of engagements to mentions in the category
(2) Investor Excellence refers to mentions in the context of business and financial content.
(3) Communication Excellence includes all mentions not assigned to Investor Excellence. They open up potential for further agenda setting.
(4) Responsibility Excellence is calculated additionally and is based on mentions in the area of CSR and sustainability.
(5) Social Excellence refers to the performance of mentions in social media (Twitter, forums, blogs, comments).