Here is the Horizon guest article - THERE is the annotated presentation video. Adidas' announcement that the brand has overinvested in online performance advertising in recent years is driving the industry. Companion CEO Michael Heine hopes that the sports retailer's strategic shift will lead other corporate executives to return to the basics: Namely, managing their brands. Guest article by [...]
The case of Adidas: a good night video for marketers
At #EffWeek in London, Adidas Global Media boss Simon Peel reveals something extremely rare: reality in marketing. (By reality, we mean something that can be experienced sensually. You can touch it, so it has something to do with "digital" indirectly at best). Success despite, not because of digital marketing In reality, the adidas brand has great success - 40% growth [...]
Key figure bot: The CEO echo in September 2019 - automatically interpreted
The digital media echo on all DAX and MDAX managers - here is the public ranking. About the CEO echo The strategy and data consultancy .companion, specialized in the evaluation and organization of digital marketing, continuously examines the digital media echo on all DAX and MDAX CEOs. It is measured with the market-leading media monitoring tool Talkwalker, which analyzes all content in German and English that is published worldwide on [...]
Key figure bot: The CEO echo in August 2019 - automatically interpreted
The digital media echo on all DAX and MDAX managers - here is the public ranking. About the CEO echo The strategy and data consultancy .companion, specialized in the evaluation and organization of digital marketing, continuously examines the digital media echo on all DAX and MDAX CEOs. It is measured with the market-leading media monitoring tool Talkwalker, which analyzes all content in German and English that is published worldwide on [...]
Key figure bot: The CEO echo in July 2019 - automatically interpreted
The digital presence of DAX/MDAX managers - here is the public ranking. About the CEO Echo The strategy and data consultancy .companion, specializing in the evaluation and organization of digital marketing, continuously examines the digital media echo on all DAX and MDAX CEOs. It is measured with the market-leading media monitoring tool Talkwalker, which analyzes all content in German and English that is published worldwide on websites, in forums [...]