Things happen in Berlin that happen less often elsewhere. For example: real breakthroughs. Such was the case at the beginning of November. The 50th Web Excellence Forum - our specialist conference just for digital communicators - took place here, almost exactly 30 years after the fall of the Berlin Wall. A double anniversary, then, pure coincidence. And yet, somehow fitting time and place, this specialist conference was held in [...]
Communication
Key figure bot: The CEO echo in October 2019 - automatically interpreted
The digital media echo on all DAX and MDAX managers - here is the public ranking. About the CEO echo .companion specializes in digital evaluation and organization of communication and marketing. We continuously investigate and interpret the digital media echo on all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Talkwalker. All publicly accessible digital media content is searched globally, English [...]
Does the industry have the wrong understanding of user engagement?
We asked ourselves, "What's actually behind engagement rates? And how do different platforms actually generate their engagement?" To do this, we took a look at our Content.ONE data and generated a simple evaluation, comparing all engagement types across all platforms. Our blog post on the frequency of different engagement types can be found here. On the same topic, here's an article by Jürgen [...]
The case of Adidas: a good night video for marketers
At #EffWeek in London, Adidas Global Media boss Simon Peel reveals something extremely rare: reality in marketing. (By reality, we mean something that can be experienced sensually. You can touch it, so it has something to do with "digital" indirectly at best). Success despite, not because of digital marketing In reality, the adidas brand has great success - 40% growth [...]
Key figure bot: The CEO echo in September 2019 - automatically interpreted
The digital media echo on all DAX and MDAX managers - here is the public ranking. About the CEO echo The strategy and data consultancy .companion, specialized in the evaluation and organization of digital marketing, continuously examines the digital media echo on all DAX and MDAX CEOs. It is measured with the market-leading media monitoring tool Talkwalker, which analyzes all content in German and English that is published worldwide on [...]