PR-Report features a workshop report from a not unprominent company. It should be of great interest to all those responsible for content marketing and digital media. It comes from one of the most successful departments for digital marketing communication ever - Bosch. This way to the complete article as pdf. The background of a great transformation success Bosch is not just anyone in the content marketing environment. [...]
Communication
Digitization is an attitude.
TLDR: A slide as a thank-you for a very impressive presentation by Philipp Schindera, Head of UK at Telekom, at the specialist group meeting Communication Controlling, he gave clear announcements about what "digitization" means in the company. Namely, nothing less than the abolition of traditional "corporate communications. In the future, UK will mean "corporate culture. What this very different new mission is all about can be [...]
Top online communication - congratulations!
TLDR: The communications teams of our clients Bosch and Merck win 3 German online communications awards. Even though we are not an agency - we hope our analysis and forecast data have given one or two pointers as to what attractive, relevant and effective communication can look like in times of fragmented media use. And how to promote them as efficiently as possible. We predict: keep it up!
Communication teams meet every 11 minutes via Web Excellence
TLDR: Can our corporate initiative Web Excellence Forum actually only KPI, research and benchmarking? No, we also bring together knowledge and experience. And we're already looking forward to the next specialist day in June, with more than 40 comms managers from companies. To exclusive speakers. And to insights that are only available here.
Content marketing currency: "Very helpful, like a contrast agent"
TLDR: W&V reports on our "work" on a currency for content marketing. Yes, indeed, it exists, the currency is called Content.ONE and it makes communication across all channels comparable. But no, we're not working on it, it's already ready. As of 2017, every company can have every campaign evaluated according to the new standard.