"You can tell the quality of a video by how long viewers watch it." Uh-huh. This insight is neither new nor surprising, and anyone who hires highly qualified consultants to serve up such insights, well, yes. Attentive readers already suspect that there is surely something more to come, and indeed, here it comes: "If I know how long [...]
#Analytics & Reporting
Interview with data drivers: Michael, part 2
Part 2 of the interview Go to part 1 here What specifically should a client stipulate in an agency contract? Clearly, the unrestricted right to export the data generated with the company's money. This sounds obvious, but in practice it is not. Many agencies are reluctant to do this because it disempowers them. [...]
Interview with data drivers: Michael, Part 1
Michael Heine is founder and managing director of .companion. The Berliners are not only consultants for data-based strategy, but also a neutral data agency for many of the first corporate addresses. Together with partner Christian Bachem, Michael has been carrying the Web Excellence Forum, the most important platform for comparative evaluation of digital communication, for many years. The Excellence Fachtagen are attended by [...]
Getting value from "Analytics" and "Data Science" with teams - here's how. Image.
Data is one of those things. Especially when it comes to analytics and data science. There is hardly any other topic where experts are as self-defeating as this one. You can understand why this is the case when you consider what our strategy model for "value creation from analytics" [...].
.companion key figure bot launches CEO Echo. Order now for free.
The CEO Echo is the first data interpretation service of our new metrics bot. Automatic interpretation texts are the future of "Analytics". Who wants to know why and how they can look like - here it is. Again, the best comes at the end: the first issue of the monthly CEO Echo. "Analytics"- a maze for all non-experts (who earn the money that Analytics costs). Who knows the [...]