The connection between "data", "KPI" and "analytics" on the one hand, and the organization of communication and marketing on the other, seems complicated. But it is not. Because teams and companies have exactly 2 ways to deal with data from digital media, without success and with success: Without success: you can do nothing at all and, as a communications or marketing department, voluntarily remain in the channel silos [...]
Review of Symposium 46: Agilise. Help, the future is now!
Visits to structurally weak areas like Berlin are sometimes worthwhile. The special economic zone on the Spree (the 4 largest employers: hospitals and transport companies) is home not only to innovative service providers (such as us) but also to influential editorial offices and associations. One of them is the Federal Association of German Banks, fantastic host of the 46th Web Excellence Symposium. Here's an uninhibited [...]
Web Excellence Symposium on June 18 & 19: Communicators, off to Berlin!
The next specialist day of our Web Excellence Forum is just around the corner. About 40 company representatives will meet this time in Berlin, at the Federal Association of German Banks in Berlin. The 2 unique conference days with impulses, practical reports, confidential exchange, open benchmarks and workshops are this time under the motto "One Story, many Voices? Where is digital communication heading?" Details [...]
Digitization is an attitude.
TLDR: A slide as a thank-you for a very impressive presentation by Philipp Schindera, Head of UK at Telekom, at the specialist group meeting Communication Controlling, he gave clear announcements about what "digitization" means in the company. Namely, nothing less than the abolition of traditional "corporate communications. In the future, UK will mean "corporate culture. What this very different new mission is all about can be [...]
Start-ups and founder boom - a fairy tale from the digital matrix
Everything is going digital. Digital is changing the world. Digital is better, and so on. Logically, if you believe the Twitter kings, a huge wave of startups is sweeping through the country. "Start-ups wherever you look. Or is it? Sometimes a glance at a statistic is enough to tell what is reality and what is fairy tale from interested parties. Here are figures [...]