companion is nominated twice as best pioneer in "measurability of digital marketing". We are looking forward to this year's Marketing Intelligence & Innovation Awards (MIIA). Content.ONE, our universal KPI system for cross-channel evaluation and forecasting of digital media performance, is nominated in the categories "Marketing Intelligence of the Year" and "Data and Analytics"! If you want to know more, here are 3 slides.
Transform - yes where to? Web Excellence Symposium on Nov. 8 and 9 in Cologne.
TLDR: On November 8 and 9, we'll be heading to Lanxess on the right side of the Rhine for two exciting days at the next Web Excellence Symposium. The program for those responsible for digital communication has it all. Here you can see the highlights under the title "Transforming - where to?
Apple treats digital advertising like SPAM. True, but inconsequential.
TLDR: In the new Safari browser, artificial intelligence (AI) works for the interests of users for the first time. "Intelligent Tracking Prevention" opposes surveillance marketing and deletes all third-party cookies after 30 days. The use of the powerful technology is a right, but probably inconsequential step. After all, the example of spam mails shows that there is no herb in the arms race against the misuse of ad tech. Everything on a slide...
Dead people don't engage - as engagement measurement shows invalid traffic
TLDR: Dead people don't engage. Nonclick-based measurement methods can provide evidence that reach purchasing is delivering "visitors" who are obviously dead on arrival. Here's a recent case that points to a problem few know the extent of. In the aggregate, organized ad fraud affects 60-90% of all display budgets.
Content marketing budgets - out of the gray area
TLDR: Our manager survey "Organization for Content Marketing" shows that content marketing budgets are managed inconsistently in large German companies. The surprise: today's 52% undecided Corp Comms with a balanced mix will decide more clearly in the future. Some for more reach, others for better content. The gray area of "both and" is shrinking. Time for decisions.