TLDR: On April 24, the associations of advertisers and media agencies (OWN and OMG) will unveil a joint model for cross-genre comparisons of advertising effectiveness. It was developed by .companion.
Advertiser plain language. Part 2
TLDR: A remarkable contribution to the transparency debate from the USA. Kraft, already invested with more than USD 36 million in digital advertsising in 2013, rejects 75-85% of the ad impressions offered.
An advertiser speaks plainly.
TLDR: The new head of media at Unilever, Arne Kirchem, in office for a year, gives a highly interesting interview in the current HORIZONT in which he addresses precisely the issues that .companion has been working on for years. Kirchem's statements are refreshingly unequivocal. It is worth taking a look in any case.
Serendipity - Key to successful web communication
TLDR: Clear research result: creativity has a strong effect on satisfaction with websites if usability is right. Serendipity is the secret to success for effective digital communication.
Display works where TV can't
TLDR: Neutral online research proves strong impact of display advertising on TV viewers. Ergo: the combined planning of TV and display offers very good opportunities for efficient, because impact-oriented media planning. More bang for the buck.