TLDR: Digital Marketing Forecast 2016. TV targeting becomes beta of the year.
Strategy
Digital Marketing 2016. First look into the crystal ball
TLDR: Digital Marketing Forecast 2016. "Video First" Becomes the Leading Trend
Digital Marketing Forecast 2016: "Ad Tech Will Reinvent Itself".
TLDR: We're ahead of our time and looking ahead to Digital Marketing 2016 starting today. Here's the first forecast. 10 will follow.
dmexco 2015. Big opportunities - huge black box. How to deal with it?
TLDR: This year's industry meeting makes it clear: The digital black box is huge and will not go away. An unmanageable technology cosmos is driving digital advertising to ever more possibilities - and advertisers to ever more questions.
"The ability to ...(combine and) interpret data... in a meaningful way is a key skill of digital work and is not substitutable"
TLDR: In the context of Industry 4.0, Holger Schmidt defines 25 theses on the future of (digital) work. Conclusion: Data interpretation is becoming a key skill. And our new Marketing Analysis Service (MAD) will have plenty of work to do.