TLDR: A new Forrester report shows how yesterday's social media management tools are failing to meet today's challenges. Content strategy and performance measurement are the teeth of social media marketing.
Strategy
Social media: Hello mediamix, goodbye illusion.
TLDR: Social Media Demystified. .companion's presentation on the role of social media in the overall mix was THE top topic at TV Effect Day. Take 25 strategic minutes for an unbiased look at the impact potential for advertisers.
To TV Effect Day - 4 marketing myths dissected in 3:44 min.
TLDR: At the TV Effectiveness Day, not only .companion, but also marketing professor Byron Sharp speaks. Here is a short interview with valuable suggestions for free thinking, also in online marketing.
Advertising impact: .companion develops industry model for cross-genre evidence
TLDR: On April 24, the associations of advertisers and media agencies (OWN and OMG) will unveil a joint model for cross-genre comparisons of advertising effectiveness. It was developed by .companion.
An advertiser speaks plainly.
TLDR: The new head of media at Unilever, Arne Kirchem, in office for a year, gives a highly interesting interview in the current HORIZONT in which he addresses precisely the issues that .companion has been working on for years. Kirchem's statements are refreshingly unequivocal. It is worth taking a look in any case.