TLDR: On November 8 and 9, we'll be heading to Lanxess on the right side of the Rhine for two exciting days at the next Web Excellence Symposium. The program for those responsible for digital communication has it all. Here you can see the highlights under the title "Transforming - where to?
#Strategy
Spammers talk plain - how to make money on Snapchat.
TLDR: An interview with affiliate spammers on Snapchat takes readers to the sunny side of ad fraud and makes .companion think seriously about its own business model. "You won't believe how stupid they are".
Where exactly is the market here? Global advertising revenues 2016 in one picture.
TLDR: In 2016, GooBook owned 45% of the global (!) top 30 ad revenues. That - and a nice chart - comes out when you let Excel do the basic math on the latest Zenith data. No further Comments.
Digital investment trends: Start ups - off to safety technology!
Second black box law: The more digital measurement data generates cash, the more intense the battle for data sovereignty. One picture shows what the digital economy will be about in the future, beyond all the hype talk. Most venture capital is going into cyber security (contemporary name for military technology), securing cloud services, defending against fraud. This sector is twice as big as autonomous driving and mapping services, for example. Any questions?
"Comply or Die?" - P&G threatens digital advertising with budget withdrawal
TLDR: A remarkable speech from P&G's chief brand officer. Not the usual inconsequential lament about the untenable state of affairs in the world of digital advertising. Instead, an advertiser speaks of his own complicity in the "digital junk" - and draws all the conclusions he can on his own. One year time to all suppliers to meet 4 demands. "Comply or Die".