Sentiment or tonality analysis is the most requested feature offered by media monitoring and social listening tools. In the Excellence Forum, our confidential benchmarking circle for digital communicators, it has been hotly debated for years. That's because everyone wants it, from C-levels to experts - and at the same time, many know how problematic the measurement process is. Can "sentiment" be used as [...]
Key figure bot: The CEO echo in July 2020 - automatically interpreted
About CEO Echo .companion specializes in digital evaluation and organization of communication and marketing. We continuously examine and interpret the digital media echo on all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Talkwalker. All publicly accessible digital media content is searched globally, English and German, social and web, private and editorial (before the paywall). Analysis and [...]
Key figure bot: The CEO echo in June 2020 - automatically interpreted
About CEO Echo .companion specializes in digital evaluation and organization of communication and marketing. We continuously examine and interpret the digital media echo on all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Talkwalker. All publicly accessible digital media content is searched globally, English and German, social and web, private and editorial (before the paywall). Analysis and [...]
No money for hate machines - Unilever does the right thing.
In contrast to other brands that have joined the #StopHateForProfit advertising boycott on Facebook and Co, Unilever does not blame specific actors but a technical structure for polarization, the news feeds - including that of the elitist Twitter. This is how social responsibility works: #NoMoneyForPolarization. By the end of the year: $50 million will flow not to Facebook, Insta, Twitter but [...]
Key figure bot: The CEO echo in May 2020 - automatically interpreted
About CEO Echo .companion specializes in digital evaluation and organization of communication and marketing. We continuously examine and interpret the digital media echo on all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Talkwalker. All publicly accessible digital media content is searched globally, English and German, social and web, private and editorial (before the paywall). Analysis and [...]