"Data is the new oil" - that's right. But how do you fill up with oil to become "data-driven"? To use it to power a content or marketing engine in a department? The answer: it's best not to. Because raw data creates engine damage. Only heavy trucks or big ships can handle crude oil. Everyone else needs gasoline. Gasoline is oil that has been refined. [...]
Key figure bot: The CEO echo in April 2020 - automatically interpreted
About CEO Echo .companion specializes in digital evaluation and organization of communication and marketing. We continuously examine and interpret the digital media echo on all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Talkwalker. All publicly accessible digital media content is searched globally, English and German, social and web, private and editorial (before the paywall). Analysis [...]
Key figure bot: The CEO echo in March 2020 - automatically interpreted
The digital media echo on all DAX and MDAX managers - here is the public ranking. About the CEO echo .companion specializes in digital evaluation and organization of communication and marketing. We continuously investigate and interpret the digital media echo on all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Talkwalker. All publicly accessible digital media content is searched globally, English [...]
"There's a lot of time coming" - with Corona for a new start.
Two weekends ago, the first one in which Corona had taken over the reigns of our everyday life, my wife said one of those sentences that you first stumble over and then don't forget: "There's a lot of time coming". They were casual words, spoken spontaneously and carelessly. They almost slipped by. But then they became so [...]
Key figure bot: The CEO echo in February 2020 - automatically interpreted
The digital media echo on all DAX and MDAX managers - here is the public ranking. About the CEO echo .companion specializes in digital evaluation and organization of communication and marketing. We continuously investigate and interpret the digital media echo on all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Talkwalker. All publicly accessible digital media content is searched globally, English [...]