We are a small and fine owner-managed strategy consultancy with a preference for evaluation and organization of content marketing. Our 12 hardworking employees meet every morning, 5 days a week, in a centrally located and beautiful old building office. With our own extensive media research and data science capabilities, we evaluate the performance and quality of marketing & communication [...]
Key figure bot: The CEO echo in December 2018 - automatically interpreted
The digital presence of DAX/MDAX managers - here is the public ranking. About the CEO Echo The strategy and data consultancy .companion, specializing in the evaluation and organization of digital marketing, continuously examines the digital media echo on all DAX and MDAX CEOs. It is measured with the market-leading media monitoring tool Talkwalker, which analyzes all content in German and English that is published worldwide on websites, in forums [...]
Getting value from "Analytics" and "Data Science" with teams - here's how. Image.
Data is one of those things. Especially when it comes to analytics and data science. There is hardly any other topic where experts are as self-defeating as this one. You can understand why this is the case when you consider what our strategy model for "value creation from analytics" [...].
.companion KPI bot: The CEO echo of 2018
Our detailed annual review on digital presence of DAX/MDAX managers 2018 was written by the comnpanion core number bot. Enjoy reading! About CEO Echo As specialists in the evaluation and organization of content marketing, we continuously examine the digital media echo on all DAX and MDAX CEOs. We measure with the market-leading monitoring tool Talkwalker and have the results evaluated monthly by a [...]
Content marketing audit - put data in the driver's seat for 2019. now. Now.
If you want to learn how content strategy and media strategy can be checked and aligned quickly and neutrally using data, this way. Our Content Marketing Audit combines dashboard and workshop. After 5 days, you get a dashboard that makes ALL digital channels comparable. You go to a strategy workshop after 3 weeks with all the 2018 performance data interpreted. a dream? [...]