The digital presence of DAX/MDAX managers - here is the public ranking. About the CEO Echo The strategy and data consultancy .companion, specializing in the evaluation and organization of digital marketing, continuously examines the digital media echo on all DAX and MDAX CEOs. It is measured with the market-leading media monitoring tool Talkwalker, which analyzes all content in German and English that is published worldwide on websites, in forums [...]
What data reveals - how excellent is digital marketing?
There is an interesting article in Horizont today under the headline "This is how much influencers earn per post". A closer look reveals the quality of management and leadership in marketing. How much money do influencers get? It's about an agency study that determines the investment behavior of marketing departments when it comes to "influencers." On the subject of influencers [...]
What data reveals - how to measure the quality of videos.
"You can tell the quality of a video by how long viewers watch it." Uh-huh. This insight is neither new nor surprising, and anyone who hires highly qualified consultants to serve up such insights, well, yes. Attentive readers already suspect that there is surely something more to come, and indeed, here it comes: "If I know how long [...]
Data Driven Strategy - Strategy Development Tips Part 1
Since 2005, we have continuously benchmarked and evaluated the digital excellence of the communications of dozens of large companies. We will soon be discussing the KPIs, results and methods for the fiftieth time at our conferences with only those responsible for content and marketing. That's all kinds of experience that we're happy to share in our "Data Driven Strategy" series. We wish you useful tips, stimulating [...]
Key figure bot: The CEO echo in February 2019 - automatically interpreted
The digital presence of DAX/MDAX managers - here is the public ranking. About the CEO Echo The strategy and data consultancy .companion, specializing in the evaluation and organization of digital marketing, continuously examines the digital media echo on all DAX and MDAX CEOs. It is measured with the market-leading media monitoring tool Talkwalker, which analyzes all content in German and English that is published worldwide on websites, in forums [...]