"Datafy" - our newsletter on data and strategy now comes with a new look and now always with a whole mix of topics. Around our guiding question: "How can companies create internal value from data in marketing & communication?" Datafy No. 6/18 gathers the following topics: 1. a practical report from the workshop of our customer Bosch 2. an interview with a [...]
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Content Dashboard - the new control center for data-based control of content marketing
If you want to take a look at the management future in communication and marketing, especially of content marketing - here you go. Here are some screenshots from our Content Dashboard. WHAT DO WE SEE? We see the interactive and fully-integrated view of content (topics) and of marketing (paid media). We see, in aggregate or individually, all channels, all topics, all formats and budgets. [...]
November 12 and 13: Communicators, off to Darmstadt!
The third specialist day of our Web Excellence Forum has been set. Those responsible for digital communication will meet on November 12 and 13. This time, the host is Merck, and the venue is the remarkable new Innovation Center in Darmstadt. Look forward to two exciting days under the motto: "Connected Driving 2019 - what standards do communications need?" Here are all the details about the conference for [...]
Review of Symposium 46: Agilise. Help, the future is now!
Visits to structurally weak areas like Berlin are sometimes worthwhile. The special economic zone on the Spree (the 4 largest employers: hospitals and transport companies) is home not only to innovative service providers (such as us) but also to influential editorial offices and associations. One of them is the Federal Association of German Banks, fantastic host of the 46th Web Excellence Symposium. Here's an uninhibited [...]
Web Excellence Symposium on June 18 & 19: Communicators, off to Berlin!
The next specialist day of our Web Excellence Forum is just around the corner. About 40 company representatives will meet this time in Berlin, at the Federal Association of German Banks in Berlin. The 2 unique conference days with impulses, practical reports, confidential exchange, open benchmarks and workshops are this time under the motto "One Story, many Voices? Where is digital communication heading?" Details [...]