The Web Excellence Symposium discussed the key question "Transform, but where to? In the end, almost 50 corporate communicators were pretty much unanimous. It can only be done with more collaboration and less control. It can best be summed up in the following quote from Thomas Mickeleit, Head of Communications Microsoft.
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MIIA Awards - .companion shortlisted twice for marketing intelligence
companion is nominated twice as best pioneer in "measurability of digital marketing". We are looking forward to this year's Marketing Intelligence & Innovation Awards (MIIA). Content.ONE, our universal KPI system for cross-channel evaluation and forecasting of digital media performance, is nominated in the categories "Marketing Intelligence of the Year" and "Data and Analytics"! If you want to know more, here are 3 slides.
Transform - yes where to? Web Excellence Symposium on Nov. 8 and 9 in Cologne.
TLDR: On November 8 and 9, we'll be heading to Lanxess on the right side of the Rhine for two exciting days at the next Web Excellence Symposium. The program for those responsible for digital communication has it all. Here you can see the highlights under the title "Transforming - where to?
Apple treats digital advertising like SPAM. True, but inconsequential.
TLDR: In the new Safari browser, artificial intelligence (AI) works for the interests of users for the first time. "Intelligent Tracking Prevention" opposes surveillance marketing and deletes all third-party cookies after 30 days. The use of the powerful technology is a right, but probably inconsequential step. After all, the example of spam mails shows that there is no herb in the arms race against the misuse of ad tech. Everything on a slide...
Dead people don't engage - as engagement measurement shows invalid traffic
TLDR: Dead people don't engage. Nonclick-based measurement methods can provide evidence that reach purchasing is delivering "visitors" who are obviously dead on arrival. Here's a recent case that points to a problem few know the extent of. In the aggregate, organized ad fraud affects 60-90% of all display budgets.