TLDR: This year's Media Congress 18 offered surprisingly broad views of coming and big changes in "digital media." For the congress of an industry that's not exactly known for driving innovation, that's a nice surprise. Here are some lasting, highly subjective impressions.
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February 12: Communicators, off to Munich!
The next specialist day of the Web Excellenec Forum is just around the corner. We and you can look forward to two packed days at Siemens in Munich under the motto "Communicate transformation. Transforming Communication." Details and agenda for the conference of the "most important platform for digital communication" can be found here.
Data Driven - how marketing teams can get safely into 2019
What does 2018 hold for marketers and communicators? We think we know: digital impositions of the kind that automotive manufacturers have been familiar with for years. The inhabitants of the quiet island of "marketing and communications in large companies" will go on a journey in 2018, at the end of which the word "digital" will have disappeared from all department names. What's also coming is "Predictive Driving in Communications and Marketing." Hello Data Driven Teams - it's all about the power of predictions, welcome back in the driver's seat!
Future Corp Comm - Transforming communications only through collaboration.
The Web Excellence Symposium discussed the key question "Transform, but where to? In the end, almost 50 corporate communicators were pretty much unanimous. It can only be done with more collaboration and less control. It can best be summed up in the following quote from Thomas Mickeleit, Head of Communications Microsoft.
MIIA Awards - .companion shortlisted twice for marketing intelligence
companion is nominated twice as best pioneer in "measurability of digital marketing". We are looking forward to this year's Marketing Intelligence & Innovation Awards (MIIA). Content.ONE, our universal KPI system for cross-channel evaluation and forecasting of digital media performance, is nominated in the categories "Marketing Intelligence of the Year" and "Data and Analytics"! If you want to know more, here are 3 slides.