TLDR: The rapid development of digital media can certainly be described as a "technology war. Advertisers should not participate in it, but develop a strategy to use digital media for their own efficiency gains. Here is our advice - in one picture.
#Data agency
.companion: Blog posts about our external data services
Content marketing in the company - the complete to-do list
TLDR: Many people sell content marketing concepts. In the end, it's always the companies that have to implement them. Our hype-free list shows what it means to embark on the march into digital day-to-day business. Conclusion: Content marketing is anything but a small matter internally.
Communication Cockpit as a Service
TLDR: The banking association successfully integrates its communications controlling. All KPI in one dashboard - as a service. .companion uses the reporting platform allmediacockpit.com and acts as a data agency.