TLDR: Companies need to integrate their performance measurement to get ready to launch. That's one finding of the Content Marketing Readiness Study, which .companion is unveiling this week. Here's the latest Horizon interview on the topic.
#Data agency
.companion: Blog posts about our external data services
Digital Marketing 2016. Fifth look into the crystal ball
TLDR: Digital Marketing Forecast 2016. "Back to Owned" - Companies Investing Even More in Their Own Digital Resources
dmexco 2015. Big opportunities - huge black box. How to deal with it?
TLDR: This year's industry meeting makes it clear: The digital black box is huge and will not go away. An unmanageable technology cosmos is driving digital advertising to ever more possibilities - and advertisers to ever more questions.
"Programmatic": what advertisers should do, in one picture.
TLDR: The rapid development of digital media can certainly be described as a "technology war. Advertisers should not participate in it, but develop a strategy to use digital media for their own efficiency gains. Here is our advice - in one picture.
Content marketing in the company - the complete to-do list
TLDR: Many people sell content marketing concepts. In the end, it's always the companies that have to implement them. Our hype-free list shows what it means to embark on the march into digital day-to-day business. Conclusion: Content marketing is anything but a small matter internally.