Michael Heine is founder and managing director of .companion. The Berliners are not only consultants for data-based strategy, but also a neutral data agency for many of the first corporate addresses. Together with partner Christian Bachem, Michael has been carrying the Web Excellence Forum, the most important platform for comparative evaluation of digital communication, for many years. The Excellence Fachtagen are attended by [...]
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.companion: Blog posts about our external data services
Project Manager (m/f) Data Science? We are looking for YOU!
We are a small and fine owner-managed strategy consultancy with a preference for evaluation and organization of content marketing. Our 12 hardworking employees meet every morning, 5 days a week, in a centrally located and beautiful old building office. With our own extensive media research and data science capabilities, we evaluate the performance and quality of marketing & communication [...]
Getting value from "Analytics" and "Data Science" with teams - here's how. Image.
Data is one of those things. Especially when it comes to analytics and data science. There is hardly any other topic where experts are as self-defeating as this one. You can understand why this is the case when you consider what our strategy model for "value creation from analytics" [...].
Data driver in interview: "My mission is to sort out the digital chaos".
Justus, Mr. Communication Strategy at .companion, has been a management consultant with us for 6 years. Together with the Data Driven Teams of his clients, he analyzes the ongoing content marketing of Bosch, Merck or Covestro, among others. Nevertheless, he had time for a short conversation. Mr. Communication Strategysince 1997 in the digital business. He has held senior marketing and media roles at companies including [...]
Digital pioneer. A report from the workshop of our customer Bosch (complete article).
PR-Report features a workshop report from a not unprominent company. It should be of great interest to all those responsible for content marketing and digital media. It comes from one of the most successful departments for digital marketing communication ever - Bosch. This way to the complete article as pdf. The background of a great transformation success Bosch is not just anyone in the content marketing environment. [...]