About CEO Echo .companion specializes in digital evaluation and organization of communication and marketing. We continuously investigate and interpret the digital media echo on all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Meltwater. All publicly accessible digital media content is searched globally, English and German, social and web, private and editorial (before the paywall). Analysis and [...]
#Data agency
.companion: Blog posts about our external data services
Key figure bot: The CEO echo in November 2020 - automatically interpreted
About CEO Echo .companion specializes in digital evaluation and organization of communication and marketing. We continuously investigate and interpret the digital media echo on all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Meltwater. All publicly accessible digital media content is searched globally, English and German, social and web, private and editorial (before the paywall). Analysis and [...]
Key figure bot: The CEO echo in October 2020 - automatically interpreted
About CEO Echo .companion specializes in digital evaluation and organization of communication and marketing. We continuously examine and interpret the digital media echo on all DAX and MDAX CEOs. Measurements are made with the market-leading media monitoring tool Talkwalker. All publicly accessible digital media content is searched globally, English and German, social and web, private and editorial (before the paywall). Analysis and [...]
What data reveals - how to measure the quality of videos.
"You can tell the quality of a video by how long viewers watch it." Uh-huh. This insight is neither new nor surprising, and anyone who hires highly qualified consultants to serve up such insights, well, yes. Attentive readers already suspect that there is surely something more to come, and indeed, here it comes: "If I know how long [...]
Interview with data drivers: Michael, part 2
Part 2 of the interview Go to part 1 here What specifically should a client stipulate in an agency contract? Clearly, the unrestricted right to export the data generated with the company's money. This sounds obvious, but in practice it is not. Many agencies are reluctant to do this because it disempowers them. [...]