TLDR: Companies need to integrate their performance measurement to get ready to launch. That's one finding of the Content Marketing Readiness Study, which .companion is unveiling this week. Here's the latest Horizon interview on the topic.
#Communication controlling
Why and when Big Data leads to a system crash
TLDR: The 2016 Communications Congress delivers an unpalatable prognosis: data-based control systems, whether in communications, technology or society, are bound to get out of control. The whole problem and the prognosis, here in one picture.
Digital Marketing 2016. Fifth look into the crystal ball
TLDR: Digital Marketing Forecast 2016. "Back to Owned" - Companies Investing Even More in Their Own Digital Resources
Recommendation: A digital media framework for all.
TLDR: You remember? On June 3, Forrester showed us that measuring success is the biggest challenge in digital marketing. And we promised a recommendation to all who know/fear that tools are not the solution. Here it is. How nice that Facebook already implemented it last week.
Communication Management - with Yesterday's Tools?
TLDR: A new Forrester report shows how yesterday's social media management tools are failing to meet today's challenges. Content strategy and performance measurement are the teeth of social media marketing.