Fully automatic public evaluation. Individual evaluation: contact@companion.de CEO echo in August 2022: 30% fewer mentions of DAX and MDAX managers. In August, the .companion metrics bot found 30% fewer CEO mentions than the average for the last few months. Overall, 66% of the CEO echo was generated by editorial online content, while the social media share was 34%. Overall, CEO Echo content activated its readers in August by [...]
Key figure bot: The CEO echo in July 2022 - automatically interpreted
Fully automatic public evaluation. Individual evaluation: contact@companion.de CEO echo in July 2022: 27% more mentions of DAX and MDAX managers. In July, the .companion metrics bot found 27% more CEO mentions than the average of the last months. Overall, 53% of the CEO echo was generated by editorial online content, while the social media share was 47%. Overall, CEO Echo content activated its readers in July by [...]
A marketing model for the stakeholder journey
Account-Based-Engagement is what BCG (Boston Consulting Group) calls its further development of Account-Based-Marketing. Because the digital integration of communication and marketing is inevitable, we used ABE to develop an initial model for both "Journeys" for the Excellence Forum with "Account-Based-Journey". It supports both the "Customer Journey" and the currently hotly discussed, but still much [...]
Key figure bot: The CEO echo in June 2022 - automatically interpreted
Fully automatic public evaluation. Individual evaluation: contact@companion.de CEO echo in June 2022: 10% fewer mentions of DAX and MDAX managers. In June, the .companion metrics bot found 10% fewer CEO mentions than the average for the last few months. Overall, 56% of the CEO echo was generated by editorial online content, while the social media share was 44%. Overall, CEO Echo content activated its readers in June by [...]
Feedback - NPS Assessment 12 for the Excellence Forum Symposium #53
"When an event still keeps you busy four days after it has ended, then that is a sign. Many thanks to Michael Heine, Thomas Mickeleit & Frank Sielaff for the depth of content and excellent exchange in the truest sense of the word! " Manager Distribution & Paid Campaign SCHOTT AG "A very successful symposium. The unvarnished field reports and the informal exchange between communication managers were particularly helpful. [...]